Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Align Your Staff for an Effective Member Communications Schedule.

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GrowthZone

DECEMBER 6, 2022

The following highlights responses from solution users who noted improved communications from using GrowthZone. We love to be able to communicate with members in specific groups and committees. “ChamberMaster has increased our ability to put communication notes into our members accounts. Learn more.

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Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

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EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

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Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Improving member communications. What Do Automation Rules and Marketing Automation Mean? When it comes to email capabilities, their paths cross.

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Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. Sound familiar? I can’t think of a time that the importance of digital transformation was more apparent than in 2020.

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MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

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Smooth The Path

JUNE 24, 2021

When you communicate to members, conform to the expected time norms unless it is far more engaging than to. Related: How to write sunny and funny emails to your members. How much email is too much email for members? The post Duration and Communication-Type appeared first on Smooth The Path.

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

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Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Reid All About it

JUNE 30, 2023

Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

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Delcor

APRIL 10, 2020

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

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Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Community censoring. William Penn Chapter events.

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Hear tips for growing your email list.

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Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. How do your association’s metrics stack up?

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

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Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

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Nimble AMS

JUNE 3, 2020

Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Smart, automated email marketing. Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Tip Sheet] How to personalize the member experience. For example, powered by?

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

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GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Then watch their free video training series that explains how to set up your Bot.

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Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. So how does it work? Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Strategize. Personalize.

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MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests.

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NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Analyzing this information serves two main purposes.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

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Association Adviser

DECEMBER 15, 2016

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. percent of respondents.

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Association Success

MARCH 27, 2017

How to Hire a Freelancer for Your Association. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Once you do this, set up a phone interview and get a feel for how they communicate. How to Compensate a Freelancer.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

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