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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. One of the main reasons someone joins an association is to advance in their career, which starts with education. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. With a member directory, your staff can easily manage member info or set up communication channels between members.

Directory 147
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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Shop With Purpose: A Guide to Online Shopping Fundraisers

NXUnite

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130
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Five Strategies for Better Digital Member Service

Associations Now

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. But those needs are out there—as well as the need maintain your old lines of customer service communication too. If you’re relatively small, don’t separate social media service from your main account.

Strategy 102
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The Big Picture: 20 Free eBooks About Social Media

The Big Picture

20 Free eBooks About Social Media. What is Social Media - iCrossing. A Primer in Social Media - SmashLab. Increasing the Response to Your Email Marketing Program - CRM Transformation. Blogs & Social Media - PRSA. The Podcast Customer Revealed - Edison Media Research.

eBook 100