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Do Associations Need Both Marketing Automation And Email Marketing Software? [Video] (HS SUPPORT Clone)

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Right now, most associations are communicating with their membership mainly with one message-to-all type communication.

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Five Strategies for Better Digital Member Service

Associations Now

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

Strategy 102
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. One of the main reasons someone joins an association is to advance in their career, which starts with education. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. Membership tiers.

Chicago 199
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Shop With Purpose: A Guide to Online Shopping Fundraisers

NXUnite

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Analyzing this information serves two main purposes. So, what do these statistics have to do with you, a nonprofit professional?

Revenue 130
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.