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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. If it’s the latter, it’s time to reshape your strategy. Why This Matters for Associations: The Impact of Reaching Out.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369
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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150
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Five Strategies for Better Digital Member Service

Associations Now

But those needs are out there—as well as the need maintain your old lines of customer service communication too. A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods. Customer engagement roles are becoming more diverse.

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