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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Striving for Success: Improved Communications

GrowthZone

To read the previous blogs in the series, click the link for the following topics: member engagement , streamlined processes , and event management. The following highlights responses from solution users who noted improved communications from using GrowthZone. ChamberMaster makes this process easy for our staff.

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Striving for Success: Streamlined Processes

GrowthZone

The following highlights responses relating to streamlined processes from using GrowthZone. “We have streamlined processes and increased staff connection. ” Kimberly Caughell Director of Business and Community Engagement Greater Summerville/Dorchester County of Commerce ChamberMaster user. Learn more.

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