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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach. Address readers by name.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. Cheer for each other.

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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Staff meetings. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. 1 CAE credit.

Revenue 256
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Striving for Success: Improved Communications

GrowthZone

The following highlights responses from solution users who noted improved communications from using GrowthZone. We love to be able to communicate with members in specific groups and committees. “ChamberMaster has increased our ability to put communication notes into our members accounts. Learn more.

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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. No plan, no progress. More info/register.

Chicago 200
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Association Brain Food: 6.30.23

Reid All About it

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Whiplash: Communication Changes in a Post-COVID World Like whiplash, COVID-19 changed the way we work, live, and play—on hyperdrive. Employee retention. Non-dues revenue partners. CAE credit.

Chicago 205
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What’s the state of association marketing?

Aaron Wolowiec

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133