Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Staff meetings. More info/register.

Revenue 210

Revenue Strategy Price Newsletter 210

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Achieve

MAY 21, 2019

To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. We’ve collected a few of our favorite tactics for event marketing via email here for you.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Association Adviser

APRIL 22, 2016

When was the last time your association took a close look at how your email marketing campaigns are performing? We offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Tips Resources 60

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. That’s why our first tip will be investing in a key management solution. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. Last month we had our first Community Connect.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

Associations Now

AUGUST 12, 2018

A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction. There’s a good chance that your association uses email as the primary form of communication with members, which means your email database needs to be in top shape. Practice Good Data Hygiene.

Tips 65

Tips Email Marketing Communications Tools 65

Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" Well luckily, there is!

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

MAY 21, 2021

Promotions: Tipping the Scales in Your Favor. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE.

San Jose 369

San Jose Email Marketing Tools millennials 369

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Optimize your emails Remember, email is still a top promotional channel.

Tools 52

Tools Tips How To Software 52

YourMembership

OCTOBER 1, 2019

But they also want personalized member communications. Here are four tips. In fact, the Community Brands Digital Evolution Study shows that 71 percent of. Your members have high demands for privacy and data security. What’s your small association to do? We hear a lot about data privacy these days.

Tips 253

Tips Communications Email Marketing Member Engagement 253

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Hear the most common ways conflict avoidance gets in the way of performance.

Chicago 200

Chicago Newsletter Mooc Education 200

Fonteva

MARCH 19, 2020

Communicate more effectively with members. Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. I’ll be happy to feature it as long as it’s not product-centric. CAE credit.

Video 285

Video Washington Social Media DC 285

Achieve

MARCH 16, 2022

To make the most of your post-event surveys, consider these key tips: Personalize surveys & survey emails. Additionally, you should try to “warm” these communications with expressions of gratitude and a more human voice. Send surveys through a multitude of channels, such as email and SMS.

Survey 59

Survey Tips Tools Communications 59

Achieve

AUGUST 12, 2021

Here are the five tips we’ll explore: . Let’s dive into our first tip. Across all campaign communications, it should be evident that your cause is powering the fundraiser, and that goes beyond simply branding pages with your official colors and logo. a thorough fundraising strategy. rooted in proven best practices.

millennials 82

millennials Tips Social Media Software 82

Reid All About it

DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Wishing you all a Merry Christmas! More info/register. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Nimble AMS

OCTOBER 18, 2021

Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does. You can’t personalize member communications or employ AI and predictive analytics effectively if you have outdated data.

Member Experience 120

Member Experience System Email Marketing Examples 120

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. Host: WorkerBee.TV

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. Patricia Cole, Vice President of Communications, Catholic Charities USA.

Certificate 370

Certificate System Dallas Price 370

CMA Solutions

MARCH 6, 2024

For instance, you could target potential patients by setting geofences around community centers and pharmacies, sending them tailored notifications about check-ups, flu shot reminders or health tips about trending health topics.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

JANUARY 23, 2019

Improving member communications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. In any relationship, the first interactions make a lasting impression. It’s the same with new members to your association.

How To 148

How To Newsletter Examples Communications 148

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100