Association Adviser

JANUARY 3, 2023

Since events are a significant contributor to associations for generating and maintaining memberships and non-dues revenue, it’s important to consistently offer enticing and exciting events for your members and industry. The post 6 Event Marketing Best Practices to Grow Your Show appeared first on Association Adviser.

Marketing 78

Marketing Revenue Education Industry 78

EventMobi: Association Events

SEPTEMBER 13, 2023

Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. This organic connection is worth its weight in gold and can save you on big marketing costs. What do you hope your members feel when they think about your organization? Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Higher Logic

JANUARY 24, 2019

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Live events remain the No. Live events remain the No. At the same time, print media is seeing a resurgence.

Communications 189

Communications Social Media Newsletter Content 189

Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 83

Marketing LMS Social Media Course 83

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

MAY 9, 2022

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. .

Marketing 177

Marketing Communications Strategy 177

Blue Sky eLearn

OCTOBER 21, 2019

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people.

Content 218

Content Learning Management System LMS Strategy 218

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

GrowthZone

DECEMBER 6, 2022

To read the previous blogs in the series, click the link for the following topics: member engagement , streamlined processes , and event management. The following highlights responses from solution users who noted improved communications from using GrowthZone. “We were down to 50 members because the chamber was no more.

Communications 78

Communications Software Directory Committee 78

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Align Your Staff for an Effective Member Communications Schedule.

Communications 174

Communications eBook Tools Team 174

Higher Logic

MAY 1, 2020

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? To counter this, try adding an unexpected element: community engagement. To counter this, try adding an unexpected element: community engagement. But it’s not just “feel-good” results.

Tips 293

Tips Library Tools Communications 293

Protech

MAY 13, 2020

When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. .

Communications 64

Communications Marketing Maryland Event Planning 64

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

Communications 52

Communications Tips Tampa Social Media 52

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event.

Communications 72

Communications Social Media Baltimore Press Release 72

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. By supporting these pairings, associations can foster a learning culture and community. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Newsletter 210

Newsletter Content Social Media Education 210

YourMembership

MAY 22, 2017

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

Higher Logic

DECEMBER 14, 2017

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262

Marketing Social Media Member Experience America 262

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. There's no shortage of marketing strategies available to use to help reach your intended audience.

Strategy 52

Strategy Marketing millennials Social Media 52

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. Why is communicating with members important? Why is communicating with members important? Mitigate conflict.

Communications 52

Communications Leadership Software Recruiting 52

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

Communications 88

Communications Team Proposal Analysis 88

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

Nimble AMS

FEBRUARY 6, 2023

Is your association struggling to hit its goal for event attendance numbers? If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. We’re here to help you learn how to boost registration at your next association event. Share in your online community.

How To 114

How To Discount Member Engagement Social Media 114

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Building Community is Part of Building a Memorable Brand. Resource: 3 Customer-Focused Benefits of an Online Community. Nailed it.

Marketing 257

Marketing Strategy Products Tools 257

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Tools 272

Tools Strategy Revenue Technology 272

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

AssociationChat

MAY 28, 2020

We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. Not so fast,” says Alex Plaxen, vice president of experience strategy, Nifty Method Marketing & Events. AP: Crisis Communications is not a mad lib.

Communications 93

Communications Industry Marketing Strategy 93

GrowthZone

FEBRUARY 1, 2022

“Virtual events have increased membership and awareness of the association,” one response stated. We handle the marketing and communication, so it’s a high ROI for the businesses and members.” ” [ON-DEMAND] “Networking Events of the Future” with Amanda Kaiser ». .”

Communications 78

Communications Innovation Directory Discount 78

YourMembership

JUNE 15, 2018

As an association professional, you look for ways to more effectively communicate the value of your organization’s events. The post Is your association missing an event microsite? But, how do you convey the value of. appeared first on YourMembership.

Course 230

Course Content Communications Member Engagement 230

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Event trends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Fri 1/19 at 3 p.m. – 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98