Remove Communications Remove Events Remove Member Engagement Remove Newsletter

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Hopefully you have a general idea of who your membership is based on membership or event registrations.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. If your target audience has opted into your communications, the open rate should be on the higher end.

Tips 163

3 Features to Look for in an Online Community App [Research]

Higher Logic

So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Events.

How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

It may get people to log in to your online community once, but it will do little for long-term engagement. In the case of your online community, a welcome email campaign introduces new community members to important content, contact information, and community activities.

How To 164

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. 1: Assuming Too Much About Your Members. We know our members.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. Their members proved them wrong again.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Because it’s the main way we receive valuable communications. or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment email lists so that each member receives email that is relevant to them. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Marketing automation can help you send effective, personalized content to each member.

Tips 122

3 Ways to Engage More Association Members in Your Online Community

Socious

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

Survey 130

[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Take it one step further: use your audience data to segment by geographic location for promotions and events. Broader Engagement.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 57 percent invite younger members to be on volunteer committees.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Market your communications.

What’s Old School Tech is New Again

Association Adviser

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. Below are three low-tech/old school tech tools that you should be using to communicate with members: Phone calls.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

LMS 202

Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSA

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Serves as digital marketing advisor to AHP’s departments, providing best practice recommendations for Marketing, Events and Membership programs.

The Countdown to Renewal Season Is On. Are You Ready?

Associations Now

Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Either everyone renews on the same date each year, or individual members renew on their join-date anniversary.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? The challenge: Most association staff members have many projects on their plate and a finite amount of time.

Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.

Keep Members Coming Back

YourMembership Blog

Ideas to help you engage, empower and retain members. Keep Members Coming Back. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Now comes the tough part – keeping your members active, engaged, happy. Here are some tips to help make that happen: Communication is vital. Empower your members. When members are encouraged to take the initiative, they’ll be your biggest cheerleaders.

Tampa 185

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. All of these changes are affecting your members and their expectations. Often, these tools are designed to deliver value to members quickly.

CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. The entire forum is member-driven and member-monitored.

Awesome Association Jobs This Week – April 26

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The successful candidate is a passionate communicator with solid web and social media expertise. This role has significant interaction with members, prospects and staff.

Association Uses Facebook Live to Expand Education

Associations Now

Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.

There’s Nothing Artificial about the Intelligence AI Can Offer Associations

Association Adviser

Answering questions for members online via chatbots. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat. Do you receive a newsletter with news customized to your interests?

Member Personalization: Can Technology Replicate Real Relationships?

Associations Now

As associations get better at using technology to personalize products and services to each individual member, what happens to direct human engagement between the member and the association? We’re trying to make each member feel like we know him or her as an individual.

This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

There’s Nothing Artificial about the Intelligence AI Can Offer Associations

Association Adviser

Answering questions for members online via chatbots. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat. Personalizing one-to-one communications (for example, through Rasa.io ). Do you receive a newsletter with news customized to your interests? can also learn a member’s likes and interests based on what they click on within an email they already receive.