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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Building an Association Crisis Communications Webpage

GrowthZone

crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined. Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Newsletter or RSS Subscription Option.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Hopefully you have a general idea of who your membership is based on membership or event registrations.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Has your association conducted a member survey of any kind recently?

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. If your target audience has opted into your communications, the open rate should be on the higher end.

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. 1: Assuming Too Much About Your Members. We know our members.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

3 Features to Look for in an Online Community App [Research]

Higher Logic

So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Events.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

It may get people to log in to your online community once, but it will do little for long-term engagement. In the case of your online community, a welcome email campaign introduces new community members to important content, contact information, and community activities.

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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. Their members proved them wrong again.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Because it’s the main way we receive valuable communications. or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment email lists so that each member receives email that is relevant to them. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Marketing automation can help you send effective, personalized content to each member.

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3 Ways to Engage More Association Members in Your Online Community

Socious

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 57 percent invite younger members to be on volunteer committees.

[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Take it one step further: use your audience data to segment by geographic location for promotions and events. Broader Engagement.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Communicate digitally to disseminate information. Communicate digitally to disseminate information.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Virtual event challenges. A huge help: journey mapping each event role. Virtual event data. Hybrid Events: What You Need to Know Now.

Association Brain Food Weekly: 7.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Communications. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Market your communications.

Association Brain Food Weekly: 6.5.20

Reid All About it

The weekly list of free educational events and resources for the association community… What a week. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Host: Liz King Events.

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What’s Old School Tech is New Again

Association Adviser

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. Below are three low-tech/old school tech tools that you should be using to communicate with members: Phone calls.

Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

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Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . So, if a job board alone isn’t enough for your members , what service(s) can you add?

Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSA

3 Steps to Building an AI-ready Culture at Your Association

Protech

Many of you are already using practical forms of AI, be it via complex workflows in your membership database, automated emails with tailored content based on member type or predictive analytics via your business intelligence platform. By Evan Hendershot – Digital Marketing Specialist .

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? The challenge: Most association staff members have many projects on their plate and a finite amount of time.

Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

Keep Members Coming Back

YourMembership Blog

Ideas to help you engage, empower and retain members. Keep Members Coming Back. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Now comes the tough part – keeping your members active, engaged, happy. Here are some tips to help make that happen: Communication is vital. Empower your members. When members are encouraged to take the initiative, they’ll be your biggest cheerleaders.

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Awesome Association Marcomm Jobs – Week of July 24

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Serves as digital marketing advisor to AHP’s departments, providing best practice recommendations for Marketing, Events and Membership programs.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Association management is a rather unique field because members pay dues in exchange for being part of the community.