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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

Got NDR (Non-Dues Revenue)?

Association Adviser

But again and again we return to our favorite annual conferences and events. For the third year in a row, live events received the highest overall rating (4.68 No other member communication channel came close. The post Got NDR (Non-Dues Revenue)?

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Then make sure your audiences know about your strengths and the value that advertising in your communications can bring them.

Daily Buzz: Big Event Inception

Associations Now

How Bud Light somehow figured out a way to put on a music festival around the Super Bowl—which is already a pretty big event. Also: Diversify your nondues revenue sources. We knew we had to build trust and have ongoing, open communication with all of our teams, partners, and vendors.”.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Market your communications.

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. What did association professionals reveal about the state of their communications this year?

Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. We moved away from straight email blasting to creating appointment style communications (e.g. weekly newsletters). Tamela Blalock, MBA, CAE, CMP, DES.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. To whom does the content need to be communicated? By Scott D.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. How Content Opens the Door to New Streams of Non-Dues Revenue.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Competing in the Digital Age

Moery Company

This new digital age of communication is set up for organic, new, fast-moving, and authentic communications. These characteristics are the antithesis of communicating in today’s digital world. Business Practices Communications Marketing

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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Print can still be a major revenue generator for associations.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

Reaching Out To Global Markets Through Meetings & Events. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010.

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

Association Success

If we look at training for event planning, I know about places that are training the next generation of event planners with professors who aren’t actually planning meetings and events. We challenge them to make sense of the various communications we send or events we hold.

How to Get Your Customers to Sell and Market for You

Socious

Frequent communication also helps keep your business top of mind and ensures that customers know about new offers that they can discussion with friends and colleagues. Co-presenting at conferences and industry events. Customer Advocacy Marketing Strategy Generating Revenue Sales

Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations.

The Subjects Most Often on Association Professionals’ Minds

Association Adviser

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Power of Non-Dues Revenue.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? Hopefully you have a general idea of who your membership is based on membership or event registrations. Would it be convenient to be able to register for events on an online community?

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Brittany Thompson, Naylor Association Solutions.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events.

What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. Hank Berkowitz, Association Adviser.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Take it one step further: use your audience data to segment by geographic location for promotions and events.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Key elements for a business plan should include developing, localizing, and distributing certifications and publications and organizing events. Meetings & Events.

Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

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Best of the Web: November 2013

Association Adviser

How to Communicate After a Train Wreck. How to Keep Your Non-Dues Revenue Going. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE

Lunchtime Links: How In-Person Meetings Improve Social Networking

Associations Now

Plus: Creating more engaging—and more profitable—association newsletters. “We need to make it a habit to periodically attend live events such as expos, conferences, and community benefits,” writes Korhan. What event trends are your looking forward to in 2014?

A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. So we had to not only maintain our value proposition but better communicate it and then improve on it.”. You have to keep communicating.”.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Serves as digital marketing advisor to AHP’s departments, providing best practice recommendations for Marketing, Events and Membership programs.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. The percentage of members who love your email newsletter may different by age, for example. 90% of millennials love your email newsletter.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. Sometimes, “a unique and necessary purpose” means an app is used only for a season or a defined event period.