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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Live events remain the No.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Manage email newsletter subscriptions.

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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

A One-on-One Growth Strategy

Associations Now

So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it. It also means effectively communicating meaningful trends to members.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. Event management software.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

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Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter.

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

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Daily Buzz: Advice for a Successful Email Strategy

Associations Now

E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Understanding member needs will help determine the rest of your email strategy.

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

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Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated? By Scott D.

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Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Why become a member of an association?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Labels: Communications.

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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). And Turnaround Management Association is using its NextGen strategy. Kristen Parker, digital content manager, Event Garde.

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

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A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. Next month, we’ll be discussing how to implement our marketing and communications plan.

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Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? Trying to get some great video content at your next event?

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Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Reaching Out To Global Markets Through Meetings & Events. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 28 percent somewhat customize communications for this group.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. It ranks higher than in-person events or webinars and behind email and social media.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. E-mail, event and content marketing are the top ranked tactics in terms of effectiveness.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. Perhaps they are actually more modest events. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Newsletters.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. My volunteer leaders were struggling with the complexities of planning a small event for our trade association so I prepared this checklist to help guide them. Communications. (2).

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. You must then communicate and share this content with others. On Dec.

Questions & Answers Regarding Writing Without B t

Higher Logic

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. If you are working with people who are technical, identify the terms they absolutely need to use when they communicate, and define those terms when you use them.

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Two Extremes Of Conference Content Capture: Bite Size Best

Velvet Chainsaw

For members, customers, or prospects that didn’t attend, nothing helps communicate what they missed more than a sample of the premium content — especially when it is delivered in bite-sized/shareable pieces or when social enabled. Do you provide content capture of your conference sessions?

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