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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s. This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.”

Mo Rocca on Creativity, Comedy, and Obit Con vs Comic Con

AssociationChat

But it’s so that’s one thing I I actually lost my voice at one point because I was doing so many interviews and I was talking If I needed you know, somebody in Nebraska to hear me without any amplification hear me? absolutely read saying social media is part of the productivity for many.

Iowa 60