Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising.

Revenue 60

Revenue Georgia Price Newsletter 60

The Big Picture

SEPTEMBER 17, 2005

Probably because I am in the association field, I pay attention to city, regional and state marketing more than most. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Communications.

Georgia 100

Georgia Mississippi Atlanta Marketing 100

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

SEPTEMBER 24, 2013

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 61

Tennessee Class Georgia Certificate 61

Beth Kanter

DECEMBER 4, 2012

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area.

Minnesota 28

Minnesota Social Media Video Georgia 28

Association Adviser

MAY 7, 2015

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

Video 60

Video Member Engagement Communications Strategy 60

Reid All About it

MAY 1, 2020

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress?

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

SEPTEMBER 9, 2016

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

Marketing 60

Marketing Strategy Georgia Price 60

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. “It’s all about building personal relationships and cross-marketing our networks and expertise,” he said. Social Media.

Revenue 60

Revenue Georgia Social Media Maryland 60

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Find out how AI can be easily leveraged in your communications with members. Sohini Baliga, communications expert from the charitable fundraising world.

DC 79

DC Washington LMS Social Media 79

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #.

Texas 60

Texas Video millennials Revenue 60

ChatterBachs

JANUARY 4, 2011

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

OCTOBER 18, 2013

. “One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA). on a scale of 5) than they do on any other member communication channel. Ask the people who pay your bills how you’re doing.

Revenue 60

Revenue Sample Education Georgia 60

Beth Kanter

AUGUST 21, 2013

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. So you want to start a Giving Day. 3: Pick the structure that best fits your capacity and goals.

Miami 28

Miami Georgia Press Release Social Media 28