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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

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Extreme trends or the new normal?

Aaron Wolowiec

Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. 3-6 at the Georgia World Congress Center in Atlanta, ASAE will engage and connect members – even if they can’t attend physically. By offering more digital platforms, associations will better engage and serve their members in the methods they prefer.

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Considering an email newsletter redesign? But a poor design can result in your newsletter winding up unread and in members’ spam folders. ” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia. Shed some light on dark traffic.

Georgia 60
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Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Georgia 60
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 17-18, 2014.

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Best of the Web: April 2013

Association Adviser

Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Visit Us at These Important Industry Events. May 29-31, 2013. June 4-5, 2013.

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Best of the Web – March 2013

Association Adviser

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Michelle Mazur. May 29-31, 2013. June 4-5, 2013.

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