Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. Marketing General Inc.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

millennials 370

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. How big should your communications team be?

millennials 97

millennials Education Strategy Resources 97

Associations Now

DECEMBER 7, 2018

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. Also: how to juggle personal and work activities during the holiday season. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent.

millennials 70

millennials Tips Team Communications 70

Reid All About it

JANUARY 19, 2024

Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Bulletin describes how a member app helps you nurture member engagement. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. How to Hybrid.

San Jose 369

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Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Higher Logic

NOVEMBER 13, 2018

Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? This approach makes us better, more effective communicators. Millennials. Crafting targeted messaging for our customers.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

SEPTEMBER 22, 2023

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Website RFPs.

LMS 266

LMS Revenue Education Strategy 266

Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

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Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Show members how to effect change when they see an opportunity—not just when they’re the boss.

millennials 58

millennials System Leadership Marketing 58

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

millennials 60

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Associations Now

MAY 4, 2017

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. In fact, Mattar said that Snapchat is the number-one social media network among generation Z and number two among millennials, whom we’ve oft-heard will make up the largest portion of the American workforce by 2020 [PDF].

millennials 63

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z.

millennials 120

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware. How Millennials and Baby Boomers Can Work Together. 1 CAE credit. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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DC Arlington Virginia America 232

Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. want to know where their money is going, what cause they’re contributing to, and how their actions make an impact. . How experience defines your brand’s reputation. millennial interaction with nonprofits.

Process 98

Process millennials Social Media Communications 98

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Want to find out how other associations are responding to the pandemic and envisioning the future? How to Go Virtual (While Still Creating an Engaging Experience). But it’s not the same experience for everyone. 1 CMP credit.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Ethereum explainer. (

DC 225

DC Washington millennials Chicago 225

Reid All About it

AUGUST 12, 2016

Learn how to think through the ROI for the tech projects on your list so you can prioritize them. Understand the potential costs—including hardware and software, implementation process, training time, and more—and how to weigh them against potential benefits such as money saved, time saved, and improved services, and advocacy. . –

Utah 150

Utah millennials Social Media LMS 150

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

millennials 60

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Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

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MemberClicks

APRIL 26, 2022

Events build community among your members, let you share your message with a wider audience, and demonstrate your value within your association’s field. . you might not have a massive marketing budget to pull from for planning costs. Below, we’ll cover: How do you know if your event needs sponsors? Not all events need a sponsor.

How To 52

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Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. Making Online Communities Work in 2016. 1 CAE credit.

Maryland 150

Maryland millennials Education America 150

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 188

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Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Recruit and Retain Millennial Members. Digital Marketing: Research.

LMS 150

LMS millennials Blended Learning System 150

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 64

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MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. In your next member needs assessment survey, as them how they want to be engaged with. Who is Gen X?

millennials 52

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