Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s

Survey 256

Survey Project Strategy Education 256

Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. You need to communicate that buying a membership will ensure an ongoing flow of content. Your shared content is too broad.

Recruiting 40

Recruiting Recruitment Content Marketing 40

Slice-Works

JUNE 25, 2014

The Advantages to a Unified Brand (or How to Answer Objections). — Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. How to Stay Top of Mind: — Move to Personas. — Recruiting.

Communications 28

Communications Marketing Conference Charlotte 28

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Communicate renewals to your members in multiple ways.

Process 52

Process Strategy Tips Discount 52

Mizz Information

MARCH 26, 2015

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

MARCH 9, 2018

Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. Take away a sample 12-month marketing calendar. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Host: Billhighway.

Charlotte 150

Charlotte DC Washington Newsletter 150

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. Orientation video on “how to get the most value from our association” … can be posted on website and sent to new members.

Video 40

Video Examples Sample Recruiting 40

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ It creates more opportunities to reconnect with our members and prospects and to share what all our members are doing and why they should join this community.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. AMS basics. More info/register. 1 CMP credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

Beth Kanter

DECEMBER 5, 2014

Based on the research, they have launched a platform that helps connect practitioners with tools and resources to tell better stories of impact. I particularly like the sections about how to create a culture of storytelling and measurement. Here’s just a sampling of what you’ll find: How to Make the Case to Invest in Story.

Tools 28

Tools Case Study Sample Project 28

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 70

Team Resources Education Revenue 70

Beth Kanter

SEPTEMBER 17, 2013

As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. Here is a Sample Six-Month Planning Timeline to help you get started.

Sample 28

Sample Project Social Media Recruiting 28

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 62

Team Resources Education Revenue 62

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Membership Marketing

OCTOBER 10, 2011

I went through them and pulled out a representative sample of 25 responses. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Survey Social Media Price 40

Aaron Wolowiec

OCTOBER 21, 2014

When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list. Good research, with good information, adds value to your association, your association’s communications and your members. That’s called a pilot.

Survey 100

Survey How To Sample Revenue 100

Membership Marketing

JULY 12, 2013

The worst list – one tested as a sample – produced a.14% The same idea applies to membership recruitment. As a very general rule of thumb, in direct marketing recruitment, if you achieve a 1% response rate, you will want a minimum of 40 responses to both your control and test offers to achieve a statistically valid test.

Marketing 40

Marketing How To Sample Discount 40

Associations Now

MAY 21, 2015

Here’s how to find your next superstar. This isn’t about how to persuade her to stay: let’s assume that ship has passed. And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. She is giving you her notice.

Communications 40

Communications Marketing Recruiting Recruitment 40