The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Uncategorized Communications Trustees

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy.

How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share.

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. Today, we introduce our complimentary E-Book on how to launch one at your organization.

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

How to Apply Social to Communications

SocialFish

Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. This is how. Resist the temptation to link to one.

How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

How to End Your Employees’ Vacation Guilt

Associations Now

Vacation guilt ” has become increasingly common, making workers feel like they have to check their email and take calls when they take time off—or that they can’t get away from the office at all. According to the most recent State of American Vacation report [PDF] from the U.S.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

How to Nurture Your Donors to Improve Fundraising

Higher Logic

For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. Tips for Creating a Great Donor Engagement Strategy.

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How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

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Avoid These Four Crisis Communications Mistakes

Associations Now

When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. An expert offers tips to help your organization get it right when it matters most. To register, click here. First, it’s about the communication not the crisis. “We

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. And do it on your own terms.

Daily Buzz: How to Last 100 Years

Associations Now

Stable purpose, leadership, and a disruptive edge seem to be the difference-makers. For starters, they have a stable purpose and want to shape society, not just react. Are you looking at the right metrics when it comes to fundraising?

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

We need to unite generations to focus on moving forward together.” –Kim When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. How will their expectations change?

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Create a Community Culture

Higher Logic

As I've blogged about before , I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community).

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How to Sunset an Educational Program

WBT Systems

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. How to tell it’s time to sunset an educational program. Talk to past students too about their experience. Value to market.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Let’s dive deeper into how you can mine your data. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. More likely to live in Midwestern states. Develop a list of your top 3 to 5 competitors.

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. That can make growing a community management career slow-going, but only if you’re content to take the back seat.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

Sometimes, figuring out if your association messages are getting through to your members feels like playing “Duck, Duck, Goose.” What if they choose to open your email or read that article; is it going to engage them and encourage interaction? is a communication challenge.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Each of your members should feel they are receiving information from you that is customized to their unique interests, needs and delivery preferences.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Boost Your Networking Strategy at Events

Associations Now

A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How To Craft A Better Brand Story

SocialFish

Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. Respond to this benchmarking survey and get the results for free. Do you want to improve your association’s brand story?

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). It’s not too late to participate!