COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Let’s dig into these deliverability challenges and how to solve them.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We just send out the prospectus and get the orders in so we don’t really need any sales help or strategy.” Hope is not a strategy. We’re getting ready to see an association sales crisis like we’ve never seen before. We got to walk and run at the same time.

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How to Write a Communications Plan using an Annual Communications Plan Template

Association Adviser

How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Hi everybody!

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Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that.

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

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6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Today, we introduce our complimentary E-Book on how to launch one at your organization.

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How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios.

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How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Why Members Don’t Renew & How to Fix It

Membersuite

It’s best to raise this question long before you have a retention problem. If you take a proactive approach to the renewal process, you can prevent many non-renewals and recapture others through a re-engagement campaign. How to Increase Membership Value—and Renewals.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. It’s a struggle, but it’s not going to get any less competitive.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

6 Ways to Communicate Your Nonprofit Membership Benefits

MembersClicks

If you asked your members what a benefit looks like to them, you’d likely get many different answers. Finally, you have those members that are all about early access to events, new products, etc. Wondering how you can communicate some of your incredible benefits?

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts. Automates communications.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

Communication Etiquette in a Distributed Workforce

Achurch

Etiquette is more than knowing which fork to use at a fancy dinner party. In a remote or distributed workforce, arguably, the most important rules are around communication etiquette. For customers and members, their needs can be attended to more regularly.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

The better you can successfully nuance your discussion in this way, the more sales you will close – but, how do you do it? These three strategies have been highly effective for me: #1 Offer the opportunity to participate. Let your prospects attend a conference or webinar on a one-time only basis to test out the benefit of membership. This helps to create an “act now” mentality so they don’t miss out on an offer.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. The best place to be is just right (Goldilocks’ porridge, anyone?). Want to learn more?

Do You Know How To Be A Member?

Wild Apricot

Do you have a strategy for welcoming new recruits and showing him/her how to be a member? member communication

5 Questions to Ask Yourself Before Writing Member Communications

GrowthZone

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” It proved to be one of our most popular webinars in recent years. What do you want them to do?

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value. Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept.

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. Features Technology ASAE benchmarking CAHF communication integration poll everywhere poll systems Simply Voting technology video video integration And do it on your own terms.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

How to Prepare for Reopening Your Workplace

Associations Now

As various states begin to reopen following COVID-19 closures, associations must plan ahead to ensure their employees can safely return to the office. A new guide from real estate services firm Cushman & Wakefield discusses how organizations can prepare.

How to Think Like an Entrepreneur and Why You Should Want to

.orgSource

Today, although our scope has expanded to include integrating strategy, systems, and communications, problem-solving remains the core of our business. The post How to Think Like an Entrepreneur and Why You Should Want to appeared first on.orgSource.

Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. During a crisis situation, timely communication and reacting in the present are essential for associations. Make it easy for readers to find information.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Let’s dive deeper into how you can mine your data. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. If you can answer those simple questions, you have access to generational data and can learn more about what motivates them and their key characteristics.

How to plan for an uncertain 2021 association conference format

Association Success

Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event planners will need to choose from one of the three common meeting formats: in-person, virtual or hybrid. Communication.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership. Each of your members should feel they are receiving information from you that is customized to their unique interests, needs and delivery preferences.

How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. In fact, when people ask me about what makes someone great at community management, I tend to describe more personality traits than anything else: adaptability, curiosity, an analytical mind. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

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How to Nurture Your Donors to Improve Fundraising

Higher Logic

For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step? Failing to consistently and effectively nurture donors is the fatal flaw we see in many fundraising strategies.

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How to Make Your Virtual Events Better Than The Rest

AssociationChat

One more platform reviewed and instead of feeling closer to the answer of what tech to choose for their meeting, he felt further away than ever before. I’m a stranger in a strange land,” he muttered to himself. With resignation, he clicked to join the Zoom meeting.