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How to Actually Personalize Your Member Communications

Higher Logic

The post How to Actually Personalize Your Member Communications appeared first on Higher Logic. But much of personalization comes down to the tech you’re using and how you’re using it. The post How to Actually Personalize Your Member Communications appeared first on Higher Logic.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. How clearly are you communicating these benefits to members? This proactive strategy will definitely help set your association apart in such a busy world!

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Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski

Higher Logic

The post Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski appeared first on Higher Logic. The TL;DL: We’re sharing highlights from our podcast conversation with Vivian Swertinski about how to personalize your association’s communications.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences. The strategies you can employ to launch a successful localization project. How to increase employee and customer satisfaction to drive impact and enhance your global reach.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.