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Association Brain Food: 3.8.24

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They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

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Association Brain Food Weekly: 11.16.18

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Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Using Storytelling to Boost Your Nonprofit’s Communications. Agility PR ).

DC 235
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Association Brain Food: 3.24.23

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They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Event scheduling. More info/register.

Revenue 227
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food Weekly: 4.16.21

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When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Host: American Marketing Association.

Revenue 363
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Association Brain Food Weekly: 12.15.17

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Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). Host: American Marketing Association. Sabina Bhasin, Marketing Content Manager, Networked Insights. Automotive News ).

Indiana 150
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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. Host: PCMA.