Communications Innovation Member Insights Strategy 
Associations Now
FEBRUARY 6, 2024
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.
Reid All About it
APRIL 16, 2021
Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Quick hits.
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Reid All About it
JUNE 11, 2021
Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. She explains how for-profits are using membership strategies to develop customer loyalty. Are there any new things to communicate in your contract? Hmm, the same thing happens in associations. Host: Hopskip.
Nimble AMS
AUGUST 8, 2022
But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Download now.
Reid All About it
MAY 5, 2023
Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. I’m happy to feature it as long as it’s not too product-centric. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m. 1 CAE credit. .
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.
Reid All About it
MARCH 22, 2019
.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.
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