GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. But more importantly, communicating these association benefits is key.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. . Recruit and Retain Millennial Members. Andy Rosenberg, Senior Advisor, CME Coalition. Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine.

LMS 150

LMS millennials Blended Learning System 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. 1 CAE credit. Daughtry, M.Ed.,

Revenue 256

Revenue Strategy Member Engagement United States 256

Mizz Information

MAY 17, 2018

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. We want to educate, inspire and innovate together.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. .

DC 120

DC millennials North Carolina Washington 120

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. Host: Splash.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 10, 2016

Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 73

Social Media Recruiting Recruitment Software 73

Association Freak

MAY 21, 2022

Faced with these inexorable realities, organizations have chosen a wide range of responses, from defensive and incremental to innovative and bold. These headwinds will not abate. Users, of whom 67% are Millennials, have saved $170M+ this year. Laggard organizations have fallen further behind, and many will continue to do so.

Revenue 72

Revenue Discount Products Marketing 72

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 64

Social Media Recruiting Recruitment Software 64

Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. Recruit your team. But is that really true? Get comfortable with experimenting.

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

OCTOBER 12, 2018

Whatever your next step or long-term goals may be, advancing in government affairs and/or advocacy requires unique professional and leadership development to catch the eye of future employers and executive recruiters. Find out how to assess the strengths and weaknesses of your event crisis safety and communication plan. 1 CMP credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 1 CAE credit. Location: Washington DC. 1 CMP credit.

DC 150

DC Washington Tools Education 150

Eric Lanke

APRIL 23, 2012

Innovation. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. The days of one-to-many communications are over, and associations are losing their authoritative positions in the eyes of their members. The Mind of the Community.

Innovation 100

Innovation Member Engagement Leadership millennials 100

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MARCH 16, 2018

Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.

eBook 46

eBook Social Media DC Content 46

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Setting a Strategy for Recruiting Talent Learn about best practices for effectively hiring candidates for both permanent and project work in the meetings and events industry, including defining the role and devising a game plan for recruiting.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Reid All About it

MARCH 3, 2023

Fri 3/3 at 10 a.m.* – Coffee with Innovators: Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Our topic this month is association finance innovation. I’m happy to feature it as long as it’s not too product-centric.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Year-round attendee community.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MAY 20, 2022

Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. We reimagined communication. Learn how data and trends are transforming and informing the future of events, tech options that are changing the face of events, and how to hit your benchmarks in a world of new opportunities. 1 CMP credit.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

NOVEMBER 1, 2019

Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Recruiting Members at Trade Shows and Other Events. SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change.

Washington 34

Washington Social Media Content Texas 34

Association Subculture

SEPTEMBER 24, 2009

About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ?

Education 100

Education United States Leadership Association Management 100

Reid All About it

SEPTEMBER 20, 2019

Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. This innovative concept places member-specific data visualizations on your website or mobile app—wherever members (or potential members) log in and access information.

DC 34

DC Washington Baltimore Certificate 34

Higher Logic

JANUARY 10, 2017

The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa. Remember, the more diverse and inclusive communities are, the more creative solutions they generate!

Guidelines 120

Guidelines Class millennials Examples 120

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. Do you need to: Recruit new members to broaden your base. Learn from more great speakers like Aimee at.orgCommunity’s signature event the Innovation Summit on February 28. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

FEBRUARY 24, 2023

Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Our topic this month is association finance innovation. No plan, no progress. 1 CAE credit. More info/register. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

Iowa 256

Iowa millennials Texas Strategy 256

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Millennials respond differently. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?”

Technology 60

Technology Video Social Media Georgia 60

Aaron Wolowiec

SEPTEMBER 10, 2013

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Projects hit roadblocks.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

NOVEMBER 11, 2016

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Host: Community IT Innovators. More info/register. Host: VolunteerMatch.

Handbook 237

Handbook Washington eBook DC 237