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Association Brain Food Weekly: 10.29.21

Reid All About it

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works. Host: ASAE Professional Development Professionals Community.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Communication and Community during Challenging Times: A Media Perspective. Hear about the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months. Yesterday, Today, Tomorrow: 10 Years of Association Communications. Wed 10/20 at 2 p.m. 1 CMP credit.

Revenue 195
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Association Brain Food: 12.2.22

Reid All About it

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. AMS value for membership engagement.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Innovative events. I guess I didn’t get enough of my southwest cookery fix in New Mexico because I had tacos on the brain when I got home. On Sunday, I made a new (excellent) carnitas recipe in the Instant Pot. Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company.

San Diego 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.