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Association Brain Food Weekly: 10.29.21

Reid All About it

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Successful Membership Site Transition: Ensuring Buy-In from Your Team and Membership. Sponsorship sales. He describes his S.C.O.R.E

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Learn about the key components of transcendent leadership, explore how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Communication and Community during Challenging Times: A Media Perspective. – Become a Transcendent Leader. 1 CMP credit.

Revenue 195
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Association Brain Food: 12.2.22

Reid All About it

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Quick hits. More info/register.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Innovative events. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. I guess I didn’t get enough of my southwest cookery fix in New Mexico because I had tacos on the brain when I got home. Who can argue with that? More info/register —must join first.

San Diego 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.