The weekly list of free educational events and resources for the association community…
Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl, TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions.
AI in the workplace. Far from making us obsolete, Maddie Grant at Propel believes AI can help highlight our uniquely human qualities and amplify our capabilities in the workplace. She describes seven ways “the most human workplaces” will thrive in the age of AI.
Association habits. In their work with teams across associations, Impexium has noted some differences between thriving and surviving organizations. They describe five habits of thriving, growth-oriented associations—habits that offer a more effective approach to the challenges associations are facing now.
Brand acquisition. Good brands hardly ever survive a merger unscathed. Usually, they end up as shells of their former selves. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott. Promises turned out to be empty words.
Word choices. Words do matter. David Zweig at Silent Lunch bemoans the selective word choice of the legacy media, particularly their abhorrent decision to not use the word ‘terrorists’ when describing Hamas. Words also have financial implications: independent media outlets are attracting subscribers like me—and legacy media are losing them—because of this ongoing nonsense.
Websites. Brightfind’s guide to association websites is loaded with useful advice on the 12 essential web elements for acquiring, engaging, retaining, and converting users into loyal website visitors, customers, and members.
Also worth your time
Hamas’s war on Israel: everything you need to know. Well, not quite. The history goes further back than the article describes. It’s been a cluster for more than a century, but this is a good place to start. (Alana Newhouse and Jeremy Stern, The Free Press—one of the independent media sites I alluded to above)
U.S. scrutiny of Chinese fishing grows. As it should. Plenty of U.S. fishers would appreciate Americans buying U.S. seafood, not Asian slave-labor seafood. Sadly, it’s too late for those who went out of business because Americans want cheap, low-quality shrimp. (Morgan Chalfant, Semafor—another independent media outlet)
Practical and beautiful tips on how to light the dark months—and give you some relief from the depressing stories in this week’s reading list. (Katherine May)
You never grow old at the table
Skip down to the list of free educational events if you prefer takeout.
Brighten up a chilly day with green seasoning baked vermilion snapper—or the fish fillets of your choice, American, of course. Sorry, soapbox topic.
It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. I always julienne and sauté my greens. This time, before adding collards, my pan included bacon, red onion, carrot, red bell pepper, jalapeño, and garlic.
I snag thin pork chops when they’re on sale and freeze them, so I’m ready to make pork Milanese when in the mood. Leftovers are good for sandwiches.
You know what goes great with greens? Roasted sweet potatoes—a North Carolina match made in heaven.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 10/13 at 12:30 p.m.* – Conversations with Champions
Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.
Host: Association Women Technology Champions
Guest: Amilie Parent, President at Showcare
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 10/13 at 4 p.m. – Career Planning (Panel Discussion)
Whether you’re considering transition, pursuing new opportunities within your current role or organization, or looking to the future, career planning should be top of mind. Fridays@4 is hosting a moderated panel discussion on career planning. Come ready to learn, share, and discuss strategy, resources, and challenges. More info/register.
Host: Fridays@4
Speakers:
- Shan Haugabrook, Director of Membership, Atlanta Apartment Association
- Rob Henry, Vice President of Development, Culture and Talent, Council of Advancement and Support of Education
- Donté P. Shannon, FASAE, CAE
- Shanae McFadden, CMP, DES (moderator), Consumer Healthcare Products Association
Mon 10/16 at 8 a.m. – Awards Season: Elevating the Field (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Jill Treby, CAE, Chief Of Staff, American Association of Geographers
Mon 10/16 at 12 p.m. – ASAE Membership Monday
This month’s topic: Beating the Lapse: How to Win Back Your Membership. More info/register.
Host: ASAE
Mon 10/16 at 2:30 p.m. – Your Association’s Guide to Workforce Development
With 4 million more jobs than there are people to fill them, your members and sectors are in the middle of a labor crisis. You need a workforce development strategy that attracts young people searching and career switchers, provides value to existing members, and accomplishes it all without blowing your budget. Hear about a three-pronged approach that two associations are using to reach millions of fresh eyes. More info/register.
Host: WorkerBee.TV
Speakers:
- Tom Morrison, CEO, Metal Treating Institute
- Dan Stevens and Dan Turnbull, WorkerBee.TV
Tue 10/17 at 11 a.m. – Successfully Deploy AI in Your Digital Workplace With Strategy and Governance
Learn about the characteristics of a digital workplace and its emerging importance for work, AI tools that are available or coming soon for use in your digital workplace, possible risks of uncontrolled usage of AI tools in your digital workplace, and how to develop a governance framework for designing an effective digital workplace. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Tom Jelen, MBA, Senior Strategic Consultant, Technology Consulting, DelCor Technology Solutions
Tue 10/17 at 12 p.m. – CRVM Crunch and Munch
Crunch and Munch is your chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.
Host: ASAE Component Relations and Volunteer Management Council
Tue 10/17 at 1 p.m. – Code of Ethics: An Association’s North Star
A well-defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Learn key ethical principles and guidance on the expected standards of behavior, the basics of an Ethical Decision Making framework and ethical considerations, and real world applications through case study discussions. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Linn Wheeling, MBA, CAE, Director, Community Engagement, American Association of Naturopathic Physicians
Wed 10/18 at 12 p.m. – Beyond Borders: Uniting Chapter Communications
Learn how to foster clear communication and collaboration among your chapters. We’ll guide you through an exploration of best practices and innovative techniques to uncover challenges hindering effective chapter communication, cultivate a culture of open communication, discover methods to resolve communication breakdowns, and measure your effectiveness and identify areas for improvement. 1 CAE credit. More info/register.
Hosts: Billhighway and Mariner Management
Speakers:
- Sheri Singer, Singer Communications
- Peggy Hoffman, Mariner Management
Wed 10/18 at 12 p.m. – Is Your Martech Stack Helping You Deliver On Your Goals?
It’s one thing to say that you can meet your goals using technology. It’s another to determine if you have a marketing technology stack designed to support and grow as the strategic needs of your organization progress. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. More info/register.
Host: HighRoad Solution
Speakers: Morgan Mulgrew, Strategic Account Manager, and Kat Ybarra, Senior Digital Advisor, HighRoad Solutions
Wed 10/18 from 12 to 5 p.m. – AI Summit: How Marketers can Harness the Power of AI
Hear insights and tactical tips from some of the top marketing leaders, AI strategists, researchers, and AI podcasters. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Learn how to use AI efficiently, creatively, and ethically; tactical approaches for weaving AI into your daily work; ways to spark creativity using generative AI; and ideas for using AI to turn your events into a multi-channel content strategy. More info/register.
Host: Goldcast
Wed 10/18 at 1 p.m. – Marketing AI in Action
Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy? Learn about easy-to-use AI tools you can begin experimenting with right away, which are specific to the marketing, membership, and communications functions: SEO/search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations, email tools that leverage AI for content recommendation and send time optimization, content generation and inline editing tools, image and other content generation tools, and AI-powered audio editing tools. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Erica Salm Rench, MBA, COO, Rasa.io
Wed 10/18 at 1 p.m. – Association Lessons from Stand-Up Comedy, Opera, Gaming, and World Travel
Learn how taking risks may mean failure at times, but these efforts also result in new insights and wins; how team members have different strengths and backgrounds, but all are necessary to achieve organizational goals; and how adaptability, initiative, and problem-solving are skills that can be fostered and encouraged. 1 CAE credit. More info/register.
Host: Fonteva
Speakers:
- Alexandra Mouw, CAE, Principal Strategic Advisor, Amazon Web Services
- Ben H. Rome, Program Director, Communications, American Industrial Hygiene Association
- Elizabeth Schlicht, CAE, Executive Director, Association Acumen
- Thom Singer, CSP, Chief Executive Officer, Austin Technology Council
Wed 10/18 at 2 p.m. – Create Revenue Producing Learning Opportunities Beyond Virtual Webinars
Whether you call it a webinar, a virtual workshop or something else entirely, your association is almost certainly producing online learning opportunities for your audience. Webinars are an important learning tool for associations, but it is becoming increasingly clear that they can’t be the only online learning opportunity we provide. Learn how associations can begin to think beyond the traditional webinars to provide new value for members and create revenue. 1 CAE credit. More info/register.
Host: Professionals for Association Revenue
Speakers: Jeff Cobb and Celisa Steele, co-founders, Tagoras
Wed 10/18 at 2 p.m. – How Associations Can Increase Revenue Through Strategic Partnerships
Many associations limit the value of their partnerships to annual meetings or member conferences. Hear how you can use partnerships in three strategic ways beyond events to grow revenues, while better serving your members. Learn how to design strategic partnerships to be value-added for members, joyful “yes” for partners, and revenue levers for your association; leverage strategic partnerships to grow revenue; and source best-fit strategic partnerships. More info/register.
Host: Feathr
Wed 10/18 at 2 p.m. – Start Planning Your GOTV Campaign Now
Learn what’s at stake in the presidential election, Congress, gubernatorial races, statewide elections, and state legislatures. Hear about best practices and creative ideas to build your voter database, master your messaging, choose targeted campaign channels, build voting plans, and maximize your impact on Election Day. Walk away with a usable timeline to help you plan your GOTV campaign—from what you should do one year before Election Day all the way up to the big day. More info/register.
Host: Quorum
Thu 10/19 at 11 a.m. – The True Implications of AI for the Association Industry: Part 3 – Personalization, Privacy and AI
Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. Hear about the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri
- Becky Breeden, CEO, BrightFind
- Josh Jones, Director of IT, American Institute for Ultrasound Medicine
- Bailey Kasten, CAE, ICE-CPP, Executive Director, Virginia Recreation and Park Society
Thu 10/19 at 11:30 a.m. – Tapas Talk: Nondues Revenue
The program begins with Laura Caputo of AMC Source, Barbara Armentrout of BJA Solutions for Associations, and Carrie McIntyre of Navigate Customer Experience & Sales Consulting discussing two key roles in designing nondues revenue: how to build relationships with internal staff and external stakeholders that are essential to a successful partner program and designing a sales strategy and a better customer experience to improve your association’s sales results. Then, choose a breakout session: Lewis Flax of Flax Associates on Reaching the Right Corporate Executives, Scott Oser of Scott Oser Associates on Sales from the Trenches, or Rich Lawson of SALA on Healthcare Program for Small Staff Associations. More info/register.
Host: QiqoChat
Thu 10/19 at 11:30 a.m. – Web Engagement: Expectations vs Reality, and Tips for Closing the Gap
Learn about the evolution of online engagement and how it fits into the ever-changing landscape of association technology; tips to narrow the gap between expectations and reality of web engagement; the varied expectations of stakeholders such as members, the board, and staff; effective ways to engage your audience while also adapting to shorter attention spans; and strategies for creating purposeful showcases, topic-based navigation, enhancing search functionality, and infusing personalization into your website. 1 CAE credit. More info/register.
Host: Altai Systems
Speaker: Moira Edwards, MS, CAE, President, Ellipsis Partners LLC
Thu 10/19 at 12 p.m. – Fireside Chat: Create Belonging by Banishing Imposter Syndrome
Learn how impostor syndrome and “Not Good Enough” syndrome impede innovation, and the relationship between success in associations and DEIB through the lens of fighting these syndromes. Find out how to remove these menaces from your brain, help your team mates fight them, and create a new culture of belonging and inclusivity, where everyone can bring their full voice, brain, and self to solve the toughest problems. More info/register.
Host: Association Women Technology Champions
Speaker: Alaina G. Levine, president of Quantum Success Solutions
Thu 10/19 at 12 p.m. – Member Renewal Campaigns
Are you getting ready for your member renewal season? Find out how to increase your retention rate, speed up cash flow, and upsell your membership. More info/register.
Host: Zzeem
Thu 10/19 at 12 p.m. – The Community Check-In
A weekly community chat on Slack for black professionals working in the events industry. More info/register.
Host: Black In Events Network
Thu 10/19 at 1 p.m. – How Safe is Your Organization Against Today’s Evolving Cyber Threats?
1 CAE credit. More info/register.
Host: UST Education
Speaker: Mark Pribish, VP & Practice Leader, Aura
Thu 10/19 at 4 p.m. – Hard Asks Made Easy: How Executives Can Get What they Need
From raising money to positioning your organization for future success, it is all about making the Right Ask. Learn about the process of making the Right Ask, what kind of asker you are, the devils that keep you from asking, and the five laws on asking that will guide you through planning important asks. 1 CAE credit. More info/register.
Host: ASAE Reston-Loudoun Idea Swap
Speaker: Laura Fredericks, Founder, “Expert on the Ask”
Fri 10/20 at 4 p.m. – Career Coach Series: Five Big Career Mindset Mistakes
Mission driven, committed to helping the association leaders become better at what they do and at the same time helping the profession to grow and evolve so that it is always relevant to those served by that profession. Isn’t that what association management is all about? More info/register.
Host: Fridays@4
Speaker: Pegotty Cooper
Sat 10/21 at 3 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore
Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.
Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat
Mon 10/23 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0
What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.
Host: John Chen, author of Engaging Virtual Meetings
Speakers: John Chen, Douglas Ferguson, Robbie Samuels, and Phil Mershon
Tue 10/24 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0
What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.
Host: John Chen, author of Engaging Virtual Meetings
Speakers: John Chen, Amanda Lee Kaiser, and Shiraz Baboo
Tue 10/24 at 10 a.m. – GenAI: The Three Questions You Can’t Afford to Ignore
Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.
Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat
Tue 10/24 at 11 a.m. – Protect and Enhance Your Association’s Image Through Reputation Management
Online reviews, social media mentions, word of mouth, and search engine results can significantly impact member perception and vendor purchase decisions. Learn why being reactive instead of proactive can actually be detrimental to your organization; how to implement ethical and impactful practices, improving visibility, credibility, and trustworthiness; and how to navigate complex digital landscapes, anticipate reputation challenges, and provide effective solutions which will earn your organization a reputable name in the industry. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview
Tue 10/24 at 11 a.m. – Revolutionize Your Writing: Harnessing the Power of Generative AI Tools for Research and Writing
Learn how to leverage the power of generative AI tools to streamline your research and writing process; how to use these tools effectively to generate ideas, conduct research, and even draft documents; and how to refine and polish your work to ensure it meets your standards. Get equipped with the knowledge and skills to revolutionize your writing and increase your productivity. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Jon Rivers, COO, Marketeery
Tue 10/24 at 4 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore
Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.
Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat
Wed 10/25 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0
What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.
Host: John Chen, author of Engaging Virtual Meetings
Speakers: Laura Leist, Bobbie Carlton, UnPanel, John Chen
Wed 10/25 from 8:50 a.m. to 4:10 p.m. – ASAE AMS Demo Day
The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Wed 10/25 at 9 a.m. – PAR Member Meet-Up: Future-Thinking Revenue Streams
Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation. However, Non-Dues programs have the highest potential for overall revenue production. Join PAR members as we explore what future business will look like for associations working to blend their approach to the bottom line. 0.5 CAE credit. More info/register.
Host: Professionals for Association Revenue
Wed 10/25 at 11 a.m. – Elevating Association Digital Experiences: Solutions for Challenges Ahead
Learn how optimized digital experiences can transform associations. Gain practical insights into reshaping member interactions, understanding audience needs, ensuring accessibility, conducting usability assessments, and utilizing web analytics to set your association apart. Whether you’re a seasoned professional or new to digital experiences, equip yourself with actionable takeaways to craft immersive, member-centric digital journeys. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Kailee Quinn, Senior UX/UI Consultant, Fionta
Wed 10/25 at 12 p.m. CDT – AWTC Pop-Up Lunch (Austin TX)
These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Austin TX. More info/register.
Organizer: Association Women Technology Champions
Wed 10/25 at 12 p.m. MDT – AWTC Pop-Up Lunch (Greenwood CO)
These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Greenwood (Denver area) CO. More info/register.
Organizer: Association Women Technology Champions
Wed 10/25 at 1 p.m. – Risk Management Mastery for Nonprofits
1 CAE credit. More info/register.
Host: UST Education
Speaker: Brian Haney, Founder and CEO, The Haney Company
Thu 10/26 from 9 a.m. to 4 p.m. – ASAE AMS Demo Day
The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Thu 10/26 at 11 a.m. – The True Implications of AI for the Association Industry: Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI
The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations—standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations? 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
- Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
- Paul Roetzer, Founder & CEO, Marketing AI Institute
- Jennifer Yarrish, Director, Enterprise Strategy, AARP
Thu 10/26 at 1 p.m. – Expert Series: Is Your Association’s Corporate Sponsorship Strategy Haunted?
Hear about the ghosts, ghouls, and goblins that may be haunting your association’s corporate sponsorship efforts; and proven ghostbusting techniques to help clear the cobwebs from your existing strategy and empower you with the potions and spells needed to successfully connect with corporations. 1 CAE credit. More info/register.
Host: Non-Dues-A-Palooza
Speakers:
- Corporate Sponsorship Sorceress Lori Zoss Kraska, MBA, CFRE
- Corporate Partnership Sorcerer Bruce Rosenthal
Thu 10/26 at 2 p.m. – How To Build Your 2024 Communications Plan
In this step-by-step session, discover everything that needs to go into your 2024 communications plan. Walk away with: set goals that bring value, the know-how to define activities and tactics for your goals, the ability to manage your plan throughout the year (no matter what it brings!), a real example of a successfully executed plan, and an annual communications plan and marketing and communications budget template. 1 CAE credit. More info/register.
Host: Mighty Citizen
Speakers: Brianna Martin, Director of Brand Marketing, and Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
Fri 10/27 at 11 a.m. – Monthly Virtual Consultants Town Hall for Networking/Connecting
This monthly networking meeting is for connecting and sharing among consultants. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. More info/register.
Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting
Fri 10/27 at 12:30 p.m. – Ask Me Anything: Marketing Automation
Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? Bring all your marketing automation questions and join the AMA. More info/register.
Host: Association Women Technology Champions
Speaker: Genevieve Borello, CAE, MPA, oversees the American Bar Association’s Tax Section’s membership, marketing, and diversity initiatives
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
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