Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated.
Tue 2/23 at 1 p.m. – Engaging Your Members
Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Register. (1 CAE credit)
Host: Marketing General, Inc. (MGI)
Speakers: Ian King, Executive Director of Membership for the American Psychological Association, and Erik Schonher, MGI Vice President
Wed 2/24 at 12 p.m. – 5 Tips to Drive Mobile Event Sponsorships in 2016
New event tech is delivering more relevant experiences to attendees and savvy planners are using their mobile apps in innovative ways to attract event sponsors. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register.
Host: Lanyon
Speaker: KiKi L’Italien, Social Media Strategist, Founder and CEO, Amplified Growth LLC
Wed 2/24 at 2 p.m. – The Latest Trends in Instructional Design
Members look to their associations now more than ever to be the one stop shop for all their professional development needs. This virtual lunch will summarize the latest trends in instructional design including microlearning and credentialing, binge learning and ever-evolving social spaces, and explain how you can prepare your association for next level learning. Register. (1 CAE credit)
Host: ASAE
Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin
Thu 2/25 at 2 p.m. – Bridging the Association Membership and Content Gap
In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap. Register. (1 CAE credit)
Host: Abila/Peach New Media
Speakers: Ryan Graham, Vice President of Sales, Abila/Peach New Media
Thu 2/25 at 3 p.m. – Leading Member Engagement from the Outside-In
Discover insights that will radically shift your understanding of engagement to one based on your members’ perspective and focused on the outcomes they want to achieve. Learn how to redefine engagement as a value-generating partnership; refocus engagement efforts on what matters most to your stakeholders and advancing the association’s goals; and shift your perspective on engagement to understanding its role at the heart of your business strategy. Register.
Host: Wild Apricot
Speakers: Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE
If your organization offers professional development for association executives, please send me the link via Twitter. Every Friday, I publish Association Brain Food Weekly with the coming week’s events.
Association Brain Food 