Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? One time-tested way to boost recruitment is through members-only benefits. Member communication.

How Will Association Boards Recruit New Leaders?

SCD Group

With impending huge turnover in association leadership (from Boomers to Xers & Millenials), a couple of conversations I had last week illustrate some of the potential problems the association professional will face in the coming years.

Community Leadership: Getting Everyone to Participate

Higher Logic

Leadership hype always focuses on the C-suite – are your executives on social media? But here’s another consideration: have you ever tapped leadership beyond the C-suite? 66% Mature communities had formal leadership/advocacy programs. Extend leadership beyond traditional roles.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. Moving forward, SNMMI’s staff now has the knowledge and skills needed to efficiently: Develop strategic, automated marketing campaigns using the Higher Logic platform for a variety of functions, including recruitment, renewal, sales, and event registration.

What a Recruiter Looks for in CEO Candidates

Associations Now

A grasp of the numbers helps, but an increasingly complex world demands better communication skills too. But that’s not the only thing a recruiter and hiring committee are looking for. So what are recruiters and hiring committees looking for?

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Here's the story of my association's recent experiment with one-to-one recruiting. To the degree possible, expected time commitments and work outcomes are included as part of this communication.

You Need To Communicate Conference Changes To All Your Stakeholders

Velvet Chainsaw

You’re convinced that you need to make changes to your conference experience and have got approval from your boss and leadership to proceed. Your success rests on good implementation and communication. Communicating The Why Behind The Change.

Influence Across America

Spark Consulting

They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis. Ernestine Benedict, Chief Communications Officer, ZERO TO THREE (State of Babies).

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. As part of the presentation, the speaker shared the results of a survey that his firm (whose clients include hundreds of associations, chambers, and other membership-based organizations) had taken, asking those clients what they considered to be their biggest communications challenges. That’s everyone’s top membership communications challenge.

The Big Picture: Ethics as a Recruitment Tool

The Big Picture

Ethics as a Recruitment Tool. Listed below are links to weblogs that reference Ethics as a Recruitment Tool : Comments. Communications. Leadership. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Talking to Strangers | Main. Help Jeff Change This » September 12, 2006.

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. Also in the report, associations indicated communicating membership value is the No.

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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report


According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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Are You Boring Your Association’s Members?

SCD Group

At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Recruit Change Ambassadors Grassroots stakeholders are much more likely to get on board with change if people at different levels of the organization have bought in and are visibly engaged - like this flight attendant , for example. Leadership Organization Performance Trends Strategy

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Market your communications.

Tech 13 and Social Organizations: Day 2


Jamie emphasizes that the associations that are making these shifts are seeing better results —in attendance, recruiting, and relationship-building, etc. Leadership and the Social Organization. Communicating across generations is a skill that needs to be learned.

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable.

From #Ideas17: How to Simplify Your Association’s Messaging


But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful. association management association leadership ASAE membership management Small Staff Chatter

Is Your Association in Need of Membership Sales Professionals?

Moery Company

So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. But when you search for who is in charge of membership recruitment or sponsorship sales, that person is hard to find.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program?

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs.

Want More Engaged Members? Clean Up Your Data

Association Adviser

Leverage comprehensive member data to make decisions about program content, association communications and strategic priorities. . Are there open opportunities to engage with this member about leadership positions, sponsorships, volunteering, mentoring, content creation or event involvement? Have they recruited other members, sponsors, volunteers or event speakers? Do they read your communications or ignore a majority of them?

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action


Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. They communicate the member perspective,” Sharon advises. Identifying business strategy falls to the executive leadership team.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action


Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. They communicate the member perspective,” Sharon advises. Identifying business strategy falls to the executive leadership team.

Members Hire Constant Transformation

Potomac Core

Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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A Simple Tactic to Appeal to Prospective Young Members


But more importantly, communicating these benefits is key. The ability to expand their resume by serving in leadership roles or on a committee is compelling. This, in turn, increases recruitment and retention numbers. Tweet.

Developing My Dream Association

Smooth The Path

We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. If I were to build an association, I would pull the most significant insights from all of the research I have conducted.

The Folly of Suppressing Overhead

Eric Lanke

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Associations Leadership

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Best of Association Jam for July 2010

Wild Apricot

Blog posts and articles on Fundraising, Leadership, and Membership topped the active topics at this month, in terms of the numbers of submissions, views and reader votes, while the Volunteers, Technology, and Social Media came in almost as strong. Tags: Associations General non-profit interest nptech online community Non-profit Communications Association Jam

No Assumptions About Membership Responsibilities

The Membership Blog

During our GEAPS Leadership Conference last week we did a session on what people expect from an effective leader. The list was pretty much what you’d think it would be, including terms such as communications skills, delegation skills, a commitment to the organization and the industry, etc. Now, you may think that this just seems like common sense – if you are a leader in an organization you should be recruiting new members.

Members Hire Industry Advocacy and Promotion

Potomac Core

In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process. Communications – Maintaining a positive reputation for boating.

Renaming and Rebranding Are NOT the Same Thing

SCD Group

What about its recruiting materials and all of its communications; how about its leadership and their key messages? SCDdaily OrgStory association management Associations Now association executives association communications association marketers ASAE

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How to Design a Successful Mentoring Program

Association Adviser

For organizations, mentoring programs encourage member engagement and retention, facilitate career progression, support development of leadership capacity and break down cross-company silos. Recruiting. Stage 4: Recruiting. Eryn Underwood, Naylor Association Solutions.

The Top 30 Charity Social CEOS

Beth Kanter

They have just announced this year’s winners and prepared an excellent briefing for Charity CEOs with articles, case studies, and examples of how to use social in every aspect of the organization from recruiting employees to governance to communications strategy.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does it help your association recruit and retain more members? It’s about leadership, authenticity and principles.

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . But our annual Association Communication Benchmarking study showed that association leaders rate advocacy among the five most important topics to members (60 percent).

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3 Takaways Common Core & Associations

SCD Group

Communications and marketing designed to recruit members, generation donations or register attendees recognize the individual differences in the population we reach. National Urban League PSA on Common Core Target marketing. One-to-one marketing. Demographic marketing.

Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. LinkedIn Promotes Association’s Leadership Positio.