2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.

From Relevance to Revenue

Association Adviser

While relevance and effective leadership have always been the keys to making associations successful, those attributes are hard to achieve and harder to maintain in this highly competitive and hyper-connected information age. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. Alex DeBarr.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. Legacy communication channels still have a seat at the table.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Communication is vital; your members want to hear from you frequently. This is also a great opportunity to open up your member-only communication vehicles to the entire industry, including non-member prospects – show them why they need to be a part of your organization today and in the years to come. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings. The post How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event appeared first on Association Adviser.

Evaluating Our Leadership Styles

Association Success

I recently published an article about authentic leadership , directing people’s attention towards the leadership structure of their organization in order to feel its social, economic, political and environmental pulse. The experience of being interviewed provoked me to reflect on my personal leadership style, the leaders around me, and what authenticity means for the way we organize our associations. Two important aspects of authentic leadership are reflection and honesty.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. We moved away from straight email blasting to creating appointment style communications (e.g. TB: Internally through reinvesting our revenues from dues and fees.


Plexus Consulting

While many books have been written about leadership, it remains for many a misunderstood and elusive quality. The capacity for leadership exists in everyone, but most people never take the time to develop it. Leadership is determination, courage, confidence and the ability to get results! Positive leadership assumes that goals can be accomplished, the job can be done, the problem can be solved, and the obstacles will be overcome. By Ann W.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Market your communications.

Technology Leadership in the Time of COVID-19


We have found that organizations with strong technology leadership and well-managed technology were able to quickly and effectively keep people working and connected. This is one example of how effective technology leadership can help organizations plan for and execute projects that support critical business goals. The primary goal of effective technology leadership is to be a resource and guide to help organizations use technology to meet business objectives.

Creating Career Center Exposure and Generating Additional Revenue at your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will engage your career center audience with your events more, which will increase attendance and possible additional dues revenue for your association. The post Creating Career Center Exposure and Generating Additional Revenue at your Onsite Event appeared first on Association Adviser.

A Board-CEO Communication Gap

Associations Now

The study, bluntly titled “ Proactively Plan for the Inevitable: A Guide to Leadership Transition and Succession ,” addresses a few themes that I’ve discussed before in this space, including the need for boards to do more to support incoming CEOs and the importance of cultivating future leaders within staff. But the study also raises another issue, somewhat accidentally, that speaks to a concern at associations, whether it’s weathering a leadership change or not.

A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.


Dan Pontefract in his bookFlat Army: [Employee engagement is] the state in which there is reciprocal trust between the employee and leadership to do what’s right however, whenever and with whomever. Blame can get tossed about, sometimes followed by flailing or shallow HR solutions and knee-jerk “don’t worry, be happy” bromide-laden communications from leaders. Furthermore,an engaged workforce leads to improved productivity and higher revenue, along with a host of other benefits.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their members’ needs can be a challenge.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company. We seek a candidate with marketing and communications experience with an emphasis on digital media, video, social media, website content and podcasting to scale distribution of our thought leadership content for business growth.

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Do you want to have the largest trade show yet with increased attendance and sponsorship revenue? For example: grow revenue by 25% percent by redefining your non-dues revenue mix and developing a program to engage young professionals.

From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John Graham, president of ASAE The Center for Association Leadership is our Corner Office profile subject this month. Non-dues revenue (NDR) is essential to keeping the cost of dues down. What do you think most association leaders would say is their toughest communication challenge? So, how is ASAE dealing with those communication challenges? In terms of membership and revenue growth, do you think associations have bounced all the way back from the 2007-08 recession?

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Competing in the Digital Age

Moery Company

This new digital age of communication is set up for organic, new, fast-moving, and authentic communications. These characteristics are the antithesis of communicating in today’s digital world. Business Practices Communications Marketing

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Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports MagazineWe caught up with Kurt Nagle, president and CEO of the American Association of Port Authorities, just as Hurricane Joaquin was barreling up the East Coast earlier this month. Find out what makes this.

Make the Members’ Voice Heard and Never Stop Moving

Association Adviser

From the Corner Office Leadership advocacy canadian association of railway suppliers CARS Inside Track leadership league of railway industry women LRIW member communications membership membership development NextGen members non-dues revenue sylvia newell volunteersSylvia Newell, executive director, Canadian Association of Railway Suppliers (CARS) and former vice president of the League of Railway Industry Women (LRIW), is an innovation engine who draws from a.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. You need to get into podcasting as another channel for your thought leadership in your industry. Here’s the key thing, friends, all of this outbound communication and posting of content and resources that you have has to be directed back to your website so they can see all of the other resources that you have available.

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State of Association Sales in Q2 of 2020 – Association Hustle Podcast Episode 240

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Today I’m going to share observations about the state of association sales, including what is happening in non-dues revenue and membership.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. 21st century associations must move forward with a little bit of hustle and revenue development at their core. Communications.

How To 240

A Healthy Obsession with Value Creation

Association Adviser

Advocacy From the Corner Office advocacy association communications association planning balance Canadian Urban Transit Association government relations leadership non-dues revenue Patrick LeClerc product development transitSince taking over the helm of the 112 year-old Canadian Urban Transit Association last June, CUTA’s President & CEO, Patrick Leclerc, has overseen a successful website overhaul, created a new. For more about this topic, click on the headline.

Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue.

Leading with Transparency, Promise, and Vision – Association Hustle Podcast Episode 239

Moery Company

Here’s how to weave these three things into your leadership practice to get your team’s buy-in on the decisions you make moving forward. 21st century associations must move forward with a little bit of hustle and revenue development at their core. This is really about leadership, whether you are an association leader, you are running your own business, or you are running your own house. This is about leadership. This is about leadership.

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The makings of a good nonprofit

Aaron Wolowiec

Perhaps more than anything else, good leadership molds a successful nonprofit. Excellence starts at the top, trickling down to those who support leadership. Develop diverse funding sources – I’ve written before about methods to increase non-dues revenue since members shouldn’t provide the only funding stream. Reach the right audiences – I’ve said before and I’ll say it again: Communication is key, especially tailored communications.

Moery Partners with InLoop to Launch Association Media Platform

Moery Company

The Moery Company has embraced the opportunity to deliver our thought leadership to the association profession on a regular basis using blogging, podcasting, and video. Communications Moery Company AnnouncementsWe have some BIG news at the Big Red “M.”

Majority of Associations OK with Sponsored Content

Association Adviser

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Associations keep seeking new ways to generate non-dues revenue and keep members informed about the best products and solutions on the marketplace.

Leadership Lessons From the End of Google Reader

Associations Now

It will be interesting to watch how Google communicates to its own employees about this.” Rather than pressure employees to come up with ways to boost nondues revenue by 20 percent, encourage more modest improvements, and more of them, and make sure you can test them quickly. It will be interesting to watch how Google communicates to its own employees about this,” Wetherell says. Google Reader’s creator says he would’ve gone solo with his idea today.

From the Corner Office: Tino Mantella, TAG

Association Adviser

Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP. AA: Speaking of membership, you’ve had impressive revenue and membership growth during a very difficult economy. AA : So, how did you pull off triple-digit growth in membership and revenue? That’s become a seven-figure revenue stream for us, and we have more than 200 member companies participating in the Premier plan.

Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. These meetings are composed of a small group and are run by TSAE’s communications director and the chair of the committee. Tracy Tompkins.

Can associations keep pace in the tech race?

Aaron Wolowiec

That includes membership growth, non-dues revenue, social media and Big Data. According to Fara Francis, chief information officer of The Associated General Contractors of America, association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals. Not staying current with electronic payment methods and communication methods risks disenfranchising donors,” she said. “It’s

Building Association Awareness for Your Volunteer Leaders

Moery Company

Over the last several months, I’ve given presentations to various Boards of Directors about membership growth strategies, sponsorship opportunities, and revenue diversification – the business of associations. When thought leadership sponsorships are sold, do people feel like they are being pitched to by a vendor? Association Business Strategy Leadership Membership DevelopmentIstock/Credit:Rawpixel.

MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. Kristen recognizes the vital role of community in supporting future association leadership.

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

The resulting gap represents lost opportunities and revenue. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Either way, the tool you use to communicate actions and outcomes is just as important as the plan itself. Communicate. The framework continues with successful communication.

From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. MHEDA-TV is a perfect way to communicate a quick tip or best practice in a way that involves minimal interruption and can be entertaining as well. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: What prompted MHEDA to integrate video into your member communications platform and what has been the initial member reaction to MHEDA-TV?

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference


Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Stop communicating and start relationship- building. Association marketing and communication efforts are failing to set the stage for engagement, not adapting to changing engagement patterns, and failing to create the meaningful emotional connection necessary for engagement. Ad sales + Product sales = revenue. You’re lucky!

Association membership is on the rise

Aaron Wolowiec

The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of individual membership and trade associations can evaluate their own membership marketing strategies and tactics,” MGI wrote. Also in the report, associations indicated communicating membership value is the No. Most associations reported their communications staff manages social media accounts. I love my Barnes and Noble membership.

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