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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

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Behind an Association Journal’s Open-Access Move

Associations Now

Earlier this month, Communications of the ACM , published by the Association for Computing Machinery, made two substantial moves. In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Welcoming the Whole Industry to the Community. Note: We see associations go both ways with keeping communities open or making them private.

Library 318
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7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Imagine ending every session at your virtual event with, “Ask your other questions directly to our speaker in our event community.”

Tips 293
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Library Groups Seek to Support FCC in Net Neutrality Case

Associations Now

A coalition of library organizations has stepped into the legal showdown between the Federal Communications Commission and the telecommunications industry over open internet rules. The groups warn that a ruling favoring broadband providers could harm library services. Telecom Association v. In their filing [PDF] to the U.S.

Library 40
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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. Looking back at the ten tips, I think it’s all still applicable.

Tips 195
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Tech, Trade, and Library Groups Form Copyright Mega-Coalition

Associations Now

The Re:Create Coalition brings together various groups from the technology, trade, and library industries. A group of library, technology, and trade organizations have joined together to advocate for simpler and more transparent copyright laws. The alliance will advocate for less-stifling copyright laws that foster innovation.

Library 40