We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

No, it isn’t and surprising there is a lot of this “diversification” taking place in marketing and business need to stop and reevaluate. If the lead or customer is communicating a problem that can be solved elsewhere, know for certain that they’ll be going to your competitors.

Association Content: Recycling Isn’t Just for Saving the Planet

Association Adviser

Risk Management content ends up in a searchable digital library that members can access any time. For RIMS, our content ends up in our digital library along with thousands of other pieces. “Reduce, reuse, recycle” doesn’t just apply to saving the planet.

Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. A complete toolkit for Twitter marketers.

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Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Communications Audits and Digital Media Presentations Live from AYP Conference. Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy. Communications Audits and Digital Media Presentati. Pages.

33 Free Nonprofit Webinars for January 2011

Wild Apricot

Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).( Marketing nonprofit non-profit Non-profit Communications Non-profit technology nptech social media training webinarA number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011.

It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Association Adviser: Tell us about your career path toward becoming director of communications for IFMA.

For a Good Time, Call on Members in 2017

Association Adviser

From the Printed Book and Periodical Collection, Winterthur Library. Kelly Clark is the manager for online marketing with Naylor Association Solutions. Kelly Clark, Naylor Association Solutions. Have you resolved to network better in 2017?

Vendors: Community Friend or Foe?

Higher Logic

Education will be better received and have more longevity than catchy marketing hooks or promotions. Standalone libraries. A library or resource center can be a haven of industry best practices and mentorship. Community Platforms & Updates Communications Community Management

SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Once you know the customer’s journey, you can then clearly communicate that to the customer.

Building community with a click

Aaron Wolowiec

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

Executive Connections: Why SLA Must Consider a Name Change

Executive Connections

  Our founder, John Cotton Dana, wrote that the name Special Libraries Association, “was chosen with some hesitation, and rather in default of a better.”    It included key audiences—not just info pros, but also people in fields like IT, HR, marketing and strategic planning.   These statements, drawn from the findings of the alignment study, were created to communicate the value of the information profession and SLA.  Executive Connections.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. Community Management Engagement Marketing

Content Marketing: A Practical Approach for your Association

AMR Management Services

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Content Marketing: A Practical Approach for your A. American Academy on Communication in Healthcare. Pages. CONTRIBUTORS.

CXPA Elevates the Customer Experience with Community

Higher Logic

And as for the resource library, there are already hundreds of content items available for members to see and download. Moving forward, CXPA plans to continue improving back-end data communications for a more seamless member experience throughout both the website and community.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

Can You Tell Your Nonprofit's Story in 5 Photos?

Wild Apricot

This contest is wide open to all — submissions are welcomed from the community at large, nonprofits, individuals, libraries, and organizations both in the US and elsewhere in the world — but your entries do need to be in by Friday, October 16th. Non-profit Communications images Videos YouTube Tags: Non-profit technology General non-profit interest nptech Marketing Web 2.0

Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. Pages. CONTRIBUTORS.

Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. Even if you aren’t looking for icons, peruse the libraries – it’s vast and diverse, so you might actually stumble across an icon you could use. Community Management Marketing

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Membership 101: The Welcome Series

Spark Consulting

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. That should be the SOLE focus of the first communication from staff (well, other than the confirmation of her membership, of course). What does your “welcome to Association XYZ” communication look like? marketing membership

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Stronger by Association: Cause Marketing Tips - Target Prospects

AMR Management Services

Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Cause Marketing Tips - Target Prospects. Pages. CONTRIBUTORS.

Blogging Elsewhere: April 2011

Reid All About it

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet.

Hot association jobs this week – March 23

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications.

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association.

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

By offering the means to communicate with one another and provide unbiased feedback, an organization will see customers and members shift from basic consumers to brand advocates. How do you know what your customers or members are really thinking?

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

Cool Association Social Media Jobs This Week – March 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate and strengthen the AMAF’s mission and brand.

Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #2) Increased and Improved Communications.

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet.

Stronger by Association: AACH Education Coordinator Receives.

AMR Management Services

was awarded her doctorate in Communication Studies, with an emphasis on Health Communication, from Bowling Green State University on Wednesday. American Academy on Communication in Healthcare. Association for Rural and Small Libraries. Pages. CONTRIBUTORS.