Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Elevating Engagement

AUGUST 5, 2023

My grandfather would have taken the route every Monday and Friday, heading to Manhattan to sell magazine ads in an industry journal and then home for the weekend in rural Connecticut. That new welcome member email was great the first day and week you sent it, and then slowly, day by day, it loses its panache.

Connecticut 76

Connecticut Review Maine Member Engagement 76

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 63

Communications Content Survey Analysis 63

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 64

Revenue Communications Newsletter Directory 64

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Host: Reston-Loudon Idea Swap for Associations Speaker: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 84

Case Study Texas Guidelines Revenue 84

Reid All About it

JUNE 21, 2019

Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Creating and Developing Successful Magazines (Live Chat). 1 CAE credit. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Chris Detzel, Community Program Manager at Reltio.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

MARCH 10, 2020

The tax preparation season is an extremely busy time of year for accountants, which is why the Massachusetts Society of CPAs (MSCPA) created a challenge designed to keep members engaged, active, and healthy. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”.

Massachusetts 90

Massachusetts DC Newsletter Washington 90

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Nimble AMS

NOVEMBER 25, 2022

A board report can also advise members by proposing action plans for reducing various types of risk or initiating growth. . By guiding the board of directors in their discussions, providing data to inform decisions, and suggesting actions to take, board reports serve as a crucial communication tool between the association and its board. .

Software 127

Software Association Management Proposal Committee 127

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members. Membership value.

Revenue 227

Revenue Survey Education Strategy 227

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. If you want to learn how to create a stellar new member onboarding program, please join my webinar on June 24th and read on!

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

MAY 21, 2019

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. Of all the benefits associations should promote in order to attract young members, resume building is particularly enticing.

Minnesota 122

Minnesota millennials Committee Recruiting 122

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 63

Directory Communications Content Survey 63

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 62

Newsletter Directory Learning Management System Social Media 62

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Reid All About it

SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – What’s more, most members now expect a career center as part of their membership benefits. and the EU prioritize sustainability through differing legislation such as the U.S. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. More info/register.

Montana 365

Montana Content Price Strategy 365

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 62

How To Survey Communications Video 62

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Reid All About it

JULY 30, 2021

Learn how you should prepare for the initial phase of the return to in-person events and how to effectively communicate with your facility and destination partners to ensure a successful result for stakeholders and attendees. How to Use Your Member Engagement Scores. Wed 8/4 at 1 p.m. 1 CMP credit. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. James Lancaster, Editor, AMI Magazine.

Utah 370

Utah LMS Conference Technology 370

Association Adviser

NOVEMBER 19, 2013

That must present some tough communication challenges. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. But, half of our members don’t even know what LinkedIn is. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

Protech

OCTOBER 5, 2020

By Brian Smith, Communications Specialist. A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . Thad Lurie , Director of Technology , AHLA . Read AHLA’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.

Directory 60

Directory California Social Media Newsletter 60

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. The Work Must Go On: Retaining and Engaging Volunteers Remotely. Host: Tasio.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

JANUARY 31, 2018

For those associations, the innovations they need may look vastly different based on their needs, whether it is a total overhaul of their membership model, a revamped new member onboarding process, or a volunteer drive to get more members engaged with the association. Keep asking questions.

Innovation 63

Innovation Committee Survey Process 63

Association Adviser

JANUARY 31, 2018

For those associations, the innovations they need may look vastly different based on their needs, whether it is a total overhaul of their membership model, a revamped new member onboarding process, or a volunteer drive to get more members engaged with the association. Keep asking questions.

Innovation 61

Innovation Committee Survey Process 61

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. – Know Your Members!

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60