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How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Mozilla is a big organization and has a lot of areas to cover institutionally, and it’s in a tough field where its main competitors are now working together.

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Creating an Event Communication Plan

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees? What is an Event Communication Plan? You ABSOLUTELY should.

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Integrating social media into the association communication mix

The Big Picture

« The Forest and the Trees | Main. | Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Posted at 11:31 PM in Social Media | Permalink.

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How to Use Social Media to Cultivate Donor Relationships

Achieve

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Should Volunteers Groups Have Separate Social Media Accounts?

Associations Now

The premise of the discussion: Social media is generally thought of as the domain of the association, so what happens when its volunteer groups say they’d like to set up a Twitter account with the association and group name? Social media can move quickly, which means a brand can also be harmed quickly online. “We