What’s Next for Association Communications?

Moery Company

Associations will have to segment their members and partners using the following for communication purposes: Essential / Non-essential during shutdown. The post What’s Next for Association Communications?

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

The post Meet the Team – Emma Greenwood, Marketing and Communications Intern appeared first on The Moery Company. Communications Marketing associations emma greenwood marketing meet the teamHi everybody!

Team 195
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Marketing Insights – Podcasting

Moery Company

Welcome to Marketing Insights. If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: The post Marketing Insights – Podcasting appeared first on The Moery Company. Today I’m going to cover podcasts.

Prevent Member Communication Fatigue

Association Adviser

Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.

Participate in the 2021 Association Communications Benchmarking Survey

Association Adviser

Give us your input to shape the 2021 report about member communications into an insightful and relevant resource for the entire association community. The post Participate in the 2021 Association Communications Benchmarking Survey appeared first on Association Adviser.

Long Live Print: The Enduring, Original Communication Method

Association Adviser

Associations should use digital and print communication to maximize reach. The post Long Live Print: The Enduring, Original Communication Method appeared first on Association Adviser. Both are important to showcase the association as a prime source for industry news.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??

How to Move Communications Forward in the COVID Era

Association Adviser

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

Podcast: How to Write a Communications Plan

Association Adviser

Rachel Clemens and Nicole Arajo join us for a discussion about how to write a communications plan that covers all bases AND wins over leadership. . The post Podcast: How to Write a Communications Plan appeared first on Association Adviser.

Build Your 2021 Communications Plan

Association Adviser

A communications plan is essential to setting the right goals, getting buy-in, and getting the budget to achieve everything you need to accomplish. The post Build Your 2021 Communications Plan appeared first on Association Adviser.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketingDuring ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

16 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Uncategorized Communications Strategy

Strike the Right Tone When Communicating in a Crisis

Association Adviser

The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented.

How to Personalize Your Marketing to Drive Engagement

Association Adviser

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options. Ensure Effective Communication with Member Self-Service Options.

How to Write a Communications Plan using an Annual Communications Plan Template

Association Adviser

How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes.

Employee Spotlight: Heather Hughes, Marketing Communications Specialist

Protech

When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. By The Protech Team .

Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey

Association Adviser

3 important reasons to participate in the 2020 Association Communications Benchmarking Survey. The post Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey appeared first on Association Adviser.

Course 106

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

How to Communicate Member Benefits Effectively

Association Adviser

The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones. Do this by showcasing the member benefits available to them.

How to Market Your Association Job Board on Social Media

Association Adviser

Ensure your association has some real estate within the most popular platforms by improving your social media job board marketing. The post How to Market Your Association Job Board on Social Media appeared first on Association Adviser.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Podcast: The 2019 Association Communications Benchmarking Report

Association Adviser

Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser. Features Marketing & Communications podcast

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small BusinessThe Moery Company faced major headwinds in its start-up phase.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.

Free Up Your Member Communication Real Estate with Programmatic Advertising

Association Adviser

The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser. Features Marketing & Communications Revenue programmatic advertising

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Whether you have a staff of two or 20, creating a communications plan will ensure your entire team is working from the same playbook and effectively using your time and resources. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

2011 Nonprofit Communications Trends Report

Wild Apricot

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. Conducted by Nonprofit Marketing Guide.com , the report is based on a survey of 780 mostly small to medium-sized nonprofits in North America in December 2010.

Empathetic Marketing: Cultivating Creativity and Connection

Association Adviser

The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser. COVID-19 Resources Features Leadership Marketing & Communications empathetic marketing

Customized Member Communications are Within Your Association’s Reach

Association Adviser

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser. Features Marketing & Communications Membership 2019 Association Communications Benchmarking Report member communication

Assessing Your Brand & Communications

Wild Apricot

Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and effectiveness.Visit them at [link] How Well Do Your Donors Know Your Organization? In large part that depends upon how well you are communicating your brand - your vision, values and personality.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA). Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Use member data to strengthen communication.

Why You Still Need a Crisis Communications Plan

AssociationChat

We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. Not so fast,” says Alex Plaxen, vice president of experience strategy, Nifty Method Marketing & Events.

How marketing & communications can support professional bodies with their diversity

Optimist Consulting

I really liked this page, which shows how marketing and communications can support organisations to improve and communicate about their diversity: What do you think? The post How marketing & communications can support professional bodies with their diversity appeared first on Optimist Consulting. I recently came across the Diversity and Inclusion Progression Framework for professional bodies from the Royal Academy of Engineering and the Science Council.

Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication. Other associations focus on recruiting future members through communication that speaks to students at local universities and high schools.