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Association Brain Food Weekly: 9.30.16

Reid All About it

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. Maryland Dept.

Maryland 150
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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

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Association Brain Food Weekly: 10.21.16

Reid All About it

If you’re looking for a way to contribute to the association community, I’ve got one for you. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Location: Maryland Psychological Association, Columbia, MD. Developing and Implementing Marketing Personas. Host: Marketing General Inc.

Survey 150
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Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. They are quick to pick up new software, platforms and technologies, and often, according to a University of Maryland study , display symptoms of emotional distress when kept away from their personal electronic devices.