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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Improving member communications. What Do Automation Rules and Marketing Automation Mean? What about when you add marketing automation?

Marketing 136
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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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How to Make Analytics a Priority – Finally!

Association Analytics

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Learn how to keep the conversation going post-event and uncover the content your members want and need. Fri 4/16 at 3:45 p.m.

Revenue 363
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Association Brain Food Weekly: 10.13.17

Reid All About it

– Using Marketing Automation for Greater Member Insight. Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 1 CAE credit.

DC 150
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Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. CMP credit. More info/register.

Chicago 205