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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

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Association Brain Food Weekly: 3.9.18

Reid All About it

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

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Poor Judgement + Social Media = Unhappy Client

High Context

Peter Shankman provides the gritty details about a very expensive marketing and communications consultant getting into hot water with a client for bad mouthing his home town via a global, networked, communications platform known as Twitter. So he doesn’t like Memphis, life goes on.

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5 Skills to Make You a Better Nonprofit Web Designer

NXUnite

Keep up with the latest web design trends by moving away from art styles like Corporate Memphis and opting for more custom, textured illustrations that add more specific value to your content. The post 5 Skills to Make You a Better Nonprofit Web Designer appeared first on NXUnite by Nexus Marketing.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM.