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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies.

St. Louis 341
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Steal This Idea!

Spark Consulting

CFA Society Minnesota (attracting Millennials). Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations.

Minnesota 150
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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. Also new this year, we established headquarters in our offices that served as our communications hub. Tell us about your overall marketing strategy/campaign. PadillaCRT has led our earned media strategies since we launched GiveMN in 2009.

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See a Chapter Bright Spot? Propagate It!

Mariner Management

The Community Associations Institute (CAI) Minnesota chapter is one such group and the result was high fives from sponsors (they retained nearly all!) CAI staff translated that methodical approach to templates that provide all chapters a step-by-step process for: Communicating with members. Working with sponsors. Propagate It!