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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256
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Association Brain Food: 3.8.24

Reid All About it

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

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Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over. They get the lines of overheated cars and tourists moving again.

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“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Change Leader.