Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. There's no shortage of marketing strategies available to use to help reach your intended audience.

Strategy 52

Strategy Marketing millennials Social Media 52

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 210

Newsletter Content Social Media Education 210

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

Communications 52

Communications Tips Tampa Social Media 52

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. Aside from inspiring donors to give more, you must cultivate deeper relationships with them to show your appreciation and strengthen the community surrounding your organization. Why do they donate?

Tips 130

Tips Newsletter Communications Examples 130

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We populate our weekly e-newsletter with information about our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Reid All About it

JUNE 30, 2023

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

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Newsletter Education Recruiting Recruitment 370

Multiview

AUGUST 1, 2019

Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide… The post Whitepaper: Is AI Right for Your Association’s Newsletter? appeared first on MultiView.

Newsletter 40

Newsletter Communications Marketing Content 40

Wild Apricot

MAY 9, 2011

It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.( read more ).

Newsletter 150

Newsletter Review Tips Communications 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Leverage Your Communication Style for Success in the Hybrid Work World. 1 CMP credit.

Newsletter 195

Newsletter Survey Team Software 195

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Associations Now

MAY 10, 2019

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

Communications 72

Communications Social Media Newsletter Recruiting 72

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .

Communications 72

Communications Social Media Baltimore Press Release 72

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 90

Communications Video Survey millennials 90

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Proof read all written communications. Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members. Think about your membership and how they communicate.

Content 150

Content Marketing Newsletter Communications 150

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

Communications 65

Communications Social Media Newsletter Survey 65

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Significant.

Communications 62

Communications Social Media Newsletter Survey 62

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Event scheduling. 1 CAE credit. 1 CMP credit.

Revenue 227

Revenue Chicago Leadership Education 227

Association Adviser

JULY 27, 2016

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA).

Communications 60

Communications Content Survey Newsletter 60

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter System 52

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60