How do we price and sell our virtual event sponsorships? – Ask JP #030

Moery Company

We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? It allows you to test your market to see what works best within your industry. .

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How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience.

CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? I am a member of the Chartered Institute of Marketing and they recently sent through this document (pictured right also) with their renewals paperwork. What I liked about their communications: Firstly, I think it was good that they were proactive and chose to anticipate any questions by producing a Q & A document.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments. “Prices are based on what has come before and what the seller believes the market will bear.”

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be.

Leadership Limerick: Putting a Price on Value

Idea Architects

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Some professional associations have attempted the freemium model in which a base level of membership and benefits is provided for free with more valuable programs and services available at higher-priced levels of affiliation. You shouldn't just play around with price.

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. “The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them,” Miller writes.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Even marketers often feel overwhelmed. Pricing—What is the pricing structure?

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward. Here are five key takeaways that will help association marketers face the future. IT and marketing need to have a symbiotic relationship.

Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Launching a new marketing automation platform will inevitably come with its challenges, so it’s critical to do your research and gain a clear understanding of what roadblocks you may face during the implementation process – that is, before you sign on the dotted line and pay the price.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing.

INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. To save you time, we’ve gone through INBOUND’s sessions with a fine-toothed comb to build an agenda that specializes in customer marketing. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Objection 1: Price.

How to Measure Your Marketing Efforts to Maximize Growth and Yield the Greatest ROI: Part 3 of 3

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is a must-have marketing tool for every association. Here, I will expand even further into the types of data, provide specific ways to measure your branding, social media and public relations marketing efforts and highlight the benefits relying on data to make informed marketing decisions for optimum results.

Inspired by Valentine’s Day, Don’t forget to K.I.S.S (Keep it Simple, Stupid)

Moery Company

In my experience, the best method for sales and sales communication is just to keep it simple. All too often I see overly complicated proposals, sales communications and especially marketing emails that are over the top, over-explained and overdone. They flip to the last page and look at the price. Marketing Emails – Be sure you’re focusing on one topic or point. Business Development Business Practices Communications Sales

Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” If your value proposition is not compelling, no amount of fancy marketing will matter. Lowering the price (i.e., Never stop marketing. Personalization is the key to successful marketing campaigns.

4 Posts on Association Marketing

SCD Group

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. Indeed, the ROI for email is more than $40 per dollar spent, a return higher than any other marketing channel, according to the Direct Marketing Association.

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing.

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Membership Marketing Blog: ASAE Marketing, Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report.

PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The encounter, which repeatedly aired on television and topped the news cycle, drew fresh attention to the high price of pharmaceutical drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations.

Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. The reasons for this vary, but three of the more common excuses are we don’t have the: time to implement marketing automation. Much of the software out there now contains marketing automation features, making entry free for you.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

This has been happening for awhile and whether Marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift”, as my co-author Daniel Newman likes to call it, is going to mandate changes to the way that practices have traditionally functioned. As this excerpt from our book: EVOLVE: Marketing (as we know it) is Doomed! Social media has ensured that marketing has no control over the marketing message.

Writing+Listening+Communications+Productivity = Readings for Association Executives

SCD Group

Once people realize the power of content marketing, a light turns on in their minds. How to Listen When Your Communication Styles Don’t Match By Mark Goulston via Harvard Business Review Why do people who consider themselves good communicators often fail to actually hear each other? How to lose a new customer By Jim Connolly via Jim’s Marketing blog It wasn’t the price. Notice, the price was not the key factor here.

Inbound Marketing: Why I Should Care

Slice-Works

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address. Inbound Marketing is done via SEO, Social Media Marketing, and Content Marketing. Inbound Marketing is based on 4 core principles: Attract, Convert, Close, and Delight.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market?

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. And even if it does, the members that are obtained will likely continue at a much lower rate when the full price is requested at the time of renewal. The best approach to membership recruitment continues to be a regular stream of value laden communications that include an incentive to act within a given timeframe. Dues Discount price testing Test marketing

2013 Membership Marketing Observations

Membership Marketing

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

No, it isn’t and surprising there is a lot of this “diversification” taking place in marketing and business need to stop and reevaluate. The best way to improve your social media marketing strategy is to both increase the amount of interactive content you are sharing across networks and to build your presence on photo and video-specific networks. A customer is 4 times more likely to buy from a competitor if the problem is service related versus price or product related.

Membership Marketing Blog: Helpful Membership Marketing and.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Price. (9).

Daily Buzz: Market Your Meeting on the Cheap

Associations Now

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. But like other elements of a meeting, good event marketing can be expensive—and not all budgets are big enough to cover robust campaigns. All event communication should be personalized to its audience.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. Marketers are pretty good at making a product or service sound good—sometimes to our detriment. Clients often have to sift through volumes of marketing material to get to the point: will a product or membership provide a value for their organization? Interested in this topic? Join the Review Society to dig into it more. .

Leverage this tool to transform your association marketing

SilkStart

You can signup for free in 30 seconds and transform your association marketing right now. Here’s where I recommend to get started: Association marketing with your SilkStart Website: Add a Click-to-Tweet to different parts of your website to promote visitor engagement. Association Email Blasts: Whenever you communicate with your members, give them an option to engage with you on social media. Click-to-Tweet can help your association marketing immediately.

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Updated Membership Marketing Tracking Dashboard

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas.

Many Organizations Accidentally Ignore New Members

Smooth The Path

Surprised by the high price of registration and my estimated travel cost, I pressed delete. A new member onboarding program is a structured plan for communicating with new members consistently and frequently during the first year of membership with the goal of engaging each new member. Member Engagement association marketing communications belonging member communications new member engagement new member experience new member onboarding onboarding