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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210
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AMS Project Management Basics for Association Smarties

Achurch

Your AMS vendor assigned a project manager to your implementation. Yes, your AMS vendor has an implementation project manager (PM), but your association needs your own PM to keep your team on track and look out for your interests. Project management is a huge topic. Project Manager. Project Sponsor.

Project 83
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256
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Association Brain Food: 3.8.24

Reid All About it

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

DC 250
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. 1 CAE credit.

Revenue 256
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Build A Marketing Plan to Achieve Your Mission

Association Adviser

Building a marketing plan can feel overwhelming. But  But like any other large scale project, beginning with an outline can help you get started. From  From here, you begin to build a strategy and align the marketing goals to achieve your mission.

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.