Associations Now

JULY 19, 2023

It’s also a good idea to help the board recognize that, when it comes to innovation, not everything you test will launch or go to market. Use terminology like that with the board so the board understands the reasons behind your proposals.” Having that terminology and approach can be really helpful.”

Innovation 98

Innovation Proposal Project Strategy 98

Spark Consulting

SEPTEMBER 5, 2013

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn?

Proposal 150

Proposal Communications Conference Marketing 150

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Associations Now

MARCH 14, 2016

A plan by the Federal Communications Commission to limit the amount of tracking that ISPs can do with their customers’ data was roundly criticized by some groups, though others applauded the agency for following the lead of the Federal Trade Commission, which has successfully dealt with the issue in the past.

Proposal 40

Proposal Review Innovation Communications 40

SCD Group

DECEMBER 4, 2014

Want great proposals? The other day I received a request from an association seeking qualified contractors for a marketing project. I’ve been on both sides of the “RFP” process: seeking contractors via RFPs and building proposals responding to RFPs. Bottom line: issuing great requests results getting great proposals.

Proposal 40

Proposal Review Project Marketing 40

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JUNE 26, 2018

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges?

LMS 155

LMS How To Sample Proposal 155

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Association Subculture

JANUARY 20, 2011

Association Executives: Provocative Proposals Research Project. I would like to announce the Association Executives: Provocative Proposals for Change project (that link will take you to my website for a complete description). communications. (4). community. (3). marketing. (2). skip to main | skip to sidebar.

Proposal 100

Proposal Project Innovation United States 100

Associations Now

APRIL 23, 2014

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. The Food and Drug Administration, which sets requirements for marketing pharmaceuticals, is in the midst of finalizing guidance on “interactive promotional media.”

Guidelines 40

Guidelines Social Media Proposal America 40

Reid All About it

JUNE 7, 2019

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Tue 6/11 at 2 p.m. – 1 CAE credit.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge.

Committee 195

Committee Education Software Technology 195

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

AUGUST 18, 2023

Charles Darwin was a geologist when he proposed the theory of evolution. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Daughtry, M.Ed., 1 CAE credit. 1 CAE credit. More info/register.

Certificate 195

Certificate Education Revenue Marketing 195

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If the departments within your association are not communicating with one another about the data available, you might have an accessibility problem.

Team 319

Team Report Course Proposal 319

WBT Systems

JUNE 19, 2018

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process. Requirements must be complete.

LMS 165

LMS How To Learning Management System System 165

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. IMPROVE COMMUNICATIONS Stay in contact using one system that allows you to create, send, and track branded and styled emails. Not sure where to start?

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. to 6:15 p.m.

Utah 370

Utah LMS Conference Technology 370

Associations Now

APRIL 24, 2014

“Netflix is really just the tip of the iceberg,” the Computer and Communications Industry Association’s Cathy Sloan told The Hill. Early reports on the Federal Communications Commission’s open-internet plans drew a roar of response due to changes that allow providers to offer a “fast lane” to content providers.

Proposal 40

Proposal New York Report Price 40

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Cone Communications CSR Study.” [2] Curtin, Melanie. “

millennials 72

millennials Louisiana Proposal Marketing 72

.orgCommunity

NOVEMBER 20, 2019

The same kind of communications nightmare happens when you don’t impose order on your content. That sounds like good news for marketers, right? While most associations understand marketing concepts such as personas and customer journeys, there are challenges to implementing an initiative that involves the entire organization.

Content 40

Content Strategy Marketing Proposal 40

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 12 p.m.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. More info/register. Host: VolunteerMatch. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 12 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

AMG

DECEMBER 14, 2019

Here are 7 items your HOA Board should focus on as part of your plan for the community in 2020. Upcoming Proposed Changes in Regulations or Proposed Legal Changes That May Impact HOAs Homeowners Associations nationwide should stay up to date on legal changes that could impact your HOA.

Proposal 69

Proposal Review Guidelines Communications 69

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

DC 150

DC Washington Chicago Tips 150

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 13, 2016

Speaker: Amanda Myers, Director of Product Marketing, Abila. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Host: ASAE Marketing Council Section. Ben Martin, CAE, of Online Community Results. Host: Abila.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

WBT Systems

JULY 17, 2018

You want to know if you and your future partner are heading in the same direction, and they haven’t switched their focus to a different market. How connected is the company to the association community, especially the leaders who make decisions about new functionality and features? Ideas and communication flow both ways.

LMS 150

LMS Mooc Software System 150

Delcor

MAY 31, 2019

Effective websites are mission-critical for associations—used for communicating with members, providing services, managing ecommerce, and acquiring new customers. Once you have a platform selected, it can be much easier to compare development proposals from different partner companies. Traditional CMS vendors (e.g.,

System 79

System Content Proposal Cost 79

SBI

JANUARY 15, 2019

SBI will serve as the IOA corporate office and headquarters and support the mission of the organization with a full suite of services, to include overseeing operations, board support, event management, financial management, and marketing and communications.

Seattle 68

Seattle Louisiana United States Proposal 68

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Trade Events – Helping members generate sales, reach new markets & improve marine products. Communications – Maintaining a positive reputation for boating.

Industry 164

Industry Analysis Committee Team 164