ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. Why is communicating with members important? Why is communicating with members important? Mitigate conflict.

Communications 52

Communications Leadership Software Recruiting 52

Association Analytics

JULY 13, 2020

CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.

Recruiting 236

Recruiting Recruitment Education Communications 236

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Member Engagement 78

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But they watch videos more.

Marketing 64

Marketing How To Social Media Video 64

Aptify

JULY 1, 2020

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members.

Recruiting 72

Recruiting Recruitment Tips Price 72

GrowthZone

JANUARY 21, 2020

25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Outsourced public relations.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

NXUnite

MARCH 20, 2024

Your constituent relationship management (CRM) system houses all the data you need to successfully communicate with alumni. To engage alumni based on the feedback above, you might put extra effort into recruiting more STEM and liberal arts mentors. Identify, recruit, and communicate with volunteers. Let’s dive in!

Class 130

Class Survey Recruiting Recruitment 130

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. Your future members are likely more primed than ever for that feeling of community that comes from joining an association. But how exactly should you go about recruiting new members? Create a Word-of-Mouth Marketing Strategy.

Recruiting 52

Recruiting Recruitment Discount Fort Worth 52

HighRoad Solution

MAY 21, 2018

For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

Marketing 60

Marketing Communications Conference Washington 60

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

Report 97

Report Marketing Recruiting Recruitment 97

MemberClicks

OCTOBER 29, 2021

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Strategy 95

Strategy Marketing Tips Recruiting 95

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. Marketing – It is inefficient for sales to call cold leads.

Recruiting 64

Recruiting Recruitment Cost Process 64

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Strategy Recruiting 256

YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Who’s heard of Moose? In fact, 1.1

Recruiting 150

Recruiting Recruitment Tips Tampa 150

HighRoad Solution

NOVEMBER 22, 2019

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.

Technology 78

Technology Marketing Recruiting Recruitment 78

HighRoad Solution

NOVEMBER 22, 2019

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.

Technology 78

Technology Marketing Recruiting Recruitment 78

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to recruit new members. Maybe I need to explain that.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Denver 272

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

Report Recruiting Recruitment Innovation 98

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. However, the outlook isn't all bleak.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.

Revenue 210

Revenue Strategy Price Newsletter 210

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Innovation Recruiting 52

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Member Engagement Washington Innovation 261

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Associations Now

OCTOBER 31, 2018

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently.

Recruiting 63

Recruiting Recruitment Software Review 63

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

HighRoad Solution

FEBRUARY 4, 2021

Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance. Unfortunately, this means associations will often run into one of the most common issues for all organizations: lack of alignment between sales and marketing. First, let’s talk about why it matters.

Team 60

Team Marketing Recruiting Recruitment 60

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Communicate.

Innovation 370

Innovation Communications Education Strategy 370