Communications Marketing Recruiting Team 
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. Cheer for each other.
HighRoad Solution
FEBRUARY 4, 2021
Most associations don’t have a traditional sales department, but that doesn’t mean they don’t have a sales team. Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance. Association sales teams may be diverse and diffuse, but they still work like a team in a for-profit business.
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Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.
Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.
Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend? Marketing: Non-members might assume that an event hosted by your association is just for members. Let’s get to it!
Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.
Reid All About it
FEBRUARY 23, 2024
The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.
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