Remove Communications Remove Marketing Remove St. Louis Remove Technology
article thumbnail

Association Brain Food Weekly: 5.7.21

Reid All About it

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs.

St. Louis 341
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You in Tune with Your Members and Prospects?

YourMembership

Gibson has developed a new technology for their electric guitars. Since I work for a technology company, I probably should embrace this great advancement that will benefit all guitar players, especially those who don’t know how to tune their instrument. According to a survey by the Workforce Solutions Group at St.

St. Louis 150
article thumbnail

5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way. Budweiser used VR to allow users to tour their St.

article thumbnail

Associations Live: Light a member on fire

Associations Live

Idea list generated at ASAE meeting in St. Labels: communications , Social Media. communication. (13). communications. (29). marketing. (7). Technology. (59). Light a member on fire. Light a member on fire to take action through a creative social media campaign. Posted by Kathy Johnson. at 12:26 PM.

article thumbnail

SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

FRAN -3.37% The Houston-based company fired him because he "improperly communicated company information through social media," the company said. Edwards In the past few years, social media technologies have emerged as double-edged swords in the workplace. Louis) From St. By David Bauer in the St. James and Laura L.

article thumbnail

Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

Bloggers are slaves to money, technology, and deadlines. This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Astonished, I complied.