Grace Lynch joins The Moery Company’s Business Development Team

Moery Company

The Moery Company (TMC) is pleased to announce the newest member of the Business Development team, Grace Lynch. We are excited to have Grace join The Big Red M’s sales team to accelerate the growth of our clients’ membership and sponsorship revenues,” says President, JP Moery.

Team 291

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team.

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Employee Spotlight: Heather Hughes, Marketing Communications Specialist

Protech

By The Protech Team . When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

The Moery Company is Growing – Join Our Team!

Moery Company

Excellent communication, interpersonal and presentation skills. Position Description: The Moery Company is seeking a business development Manager to engage senior-level association executives, proactively schedule and confirm sales meetings, and executed sales and marketing programs.

Team 374

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Use the same communication tools.

What Does a Modern Marketing Team Look Like?

Association Adviser

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities. Understanding needs of the market.

Team 60

Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey.

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

Both Kristen and I, together with the Event Garde team, appreciate you following our blog, sharing your comments and post ideas and paying forward those posts that resonate with you most. Likewise, I’m advocating for clearer communications.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Establish the team. The team need to agree on which metrics matter.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.

The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job.

Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. .

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal.

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media.

The Anatomy of an Effective Customer Community Team

Higher Logic

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Leadership Team. Marketing and Content Expert.

Team 181

10 Ways to Communicate Better with Instagram

Association Adviser

It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Kelly Donovan is the team leader for online marketing at Naylor, LLC. By Kelly Donovan.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list.

Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.

Kseniya Martin Joins the Moery Company as Communications and Marketing Consultant

Moery Company

The Moery Company (TMC) is pleased to announce the recent joining of Kseniya Martin as our Marketing and Communications consultant. Martin has over 15 years of experience in marketing with a focus on digital and social media marketing, strategy, and content creation.

Build Core Strength with a Modern Marketing Team

SocialFish

This is the second in a series of posts with great advice about content marketing – read the first one here. Core strength yields benefits in productivity and agility as teams work together to drive recruitment, engagement, and retention.

Team 75

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Establish the team. The team need to agree on which metrics matter.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Establish the team. The team need to agree on which metrics matter.

Communications and Marketing for Associations – Paid Internship

Association Navigator

Verto Solutions is looking for an intern to join our Communications & Marketing team. We’d love to work with someone who Likes social media and is LinkedIn to new and exciting ways organizations communicate with their friends and followers. This is a part-time, paid position. The ideal candidate will be pursuing a degree in a related field and be interested in trade associations or non-profits.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse.

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Team Building Tip: Take (and Discuss) a Personality Test

MembersClicks

That’s why we think that taking a personality test as a group (whether that’s with your immediate department or entire staff) is a fun and effective team building activity. will help you overcome barriers in communication - and move forward toward your mission faster.

Team 78

What’s the state of association marketing?

Aaron Wolowiec

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content.

What’s the state of association marketing?

Aaron Wolowiec

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content.

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.

Daily Buzz: Make Your Communications More Interactive

Associations Now

When your nonprofit communications team is writing day in and day out, it can be easy to fall back on old templates or too often repeat specific turns of phrase. But when that happens, over time, communications become formulaic, predictable, and unengaging.

Daily Buzz: Want to Communicate Better? Build Trust

Associations Now

But effectively communicating takes more than public speaking skills. Trust is a critical element in effective communications. A recent post from Billhighway offers communication guidelines for unusual times. The post Daily Buzz: Want to Communicate Better?

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. Why Smart Businesses Dedicate Resources to Customer Marketing.

Successfully Embracing Change is a Team Effort

Association Adviser

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support.

Team 86

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. Marketing has evolved but the underlying strategies have mostly stayed the same.

The Key to Teamwork is Communication

Associations Now

You know that old saying, “There’s no ‘I’ in team?” To make sure your team works best, all parties must be committed to regular and clear communication. The reason that worked so well was because we communicated well with each other.