Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

6 Web Tools to Help Small Organizations Thrive

Wild Apricot

Ja-Naé is also CEO of Wild Woman Entrepreneurs, Ja-Naé Ventures, Co-founder of the Massachusetts Artist Leaders Coalition, Founder of The Leaders and author of "How to Start Your Business with $100.".( member communication nonprofit non-profit Non-profit technology nptech social media time management Twitter web-based softwareThis is a guest post by Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University.

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Crisis Communication Planning Now Includes Social Technologies

Guilt by Association

A few days later, Jeremiah Owyang of Forrester sounded my wake-up call : Now that social technologies are becoming mainstream, do your crisis communications plans account for them? In the aftermath of September 11, I led a team that drafted a new crisis communications plan for the Massachusetts Medical Society. Both plans employ the communications technologies that we had seven years ago: Mainstream media, websites, e-mail and phone.

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Free Online Course Materials from MIT

Wild Apricot

Did you know that the Massachusetts Institute of Technology offers free online access to course materials? MIT's OpenCourseWare site is a remarkable resource for self-education — or for developing your own training programs for staff and volunteers, especially in the areas of management and communications.( Tags: Associations Non-profit technology nptech Non-profit Communications training

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Membership Hack: Fitness Challenge

Associations Now

During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association.

Association Brain Food Weekly: 1.31.20

Reid All About it

I guess I need a Massachusetts meatball, not a Neapolitan one. ASAE Communication Professionals Happy Hour (Washington DC). The ASAE Communication Professionals Advisory Council is ready to kick off 2020.

Association Brain Food Weekly: 7.23.21

Reid All About it

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Virtual Onboarding: How to Communicate Expectations, Promote Company Culture and Create Connections.

Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. Learn what ‘unified communications and collaboration’ means.

Daily Buzz: How One Association Is Re-Creating History

Associations Now

In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869. Now, the Professional Photographers Association of Massachusetts will create a 21st-century version of the photograph. Like external messaging, internal communications should be goal-based , says Nonprofit Marketing Guide.

Association Brain Food Weekly: 7.9.21

Reid All About it

Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings.

Association Brain Food Weekly: 5.29.20

Reid All About it

Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Harnessing this type of data can allow you to deliver the personalized experience that people have grown to expect when communicating online. Here’s a fun forecast: The number of mobile users worldwide is expected to reach 7.26 billion in 2020.

Pilot Project Grooms Latino Leaders to Serve On Nonprofit Boards

Associations Now

The Cultural Inclusion Project in Lawrence, Massachusetts, aims to train Latino professionals and pair them with nonprofits that are trying to build boards that better represent the community. A little help may be on the way from the Cultural Inclusion Project, a pilot program being tested by two nonprofits—Jericho Road Lawrence and the YWCA of Greater Lawrence—in Lawrence, Massachusetts.

Association Brain Food Weekly: 8.4.17

Reid All About it

Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. In this online, interactive discussion we’ll discuss how a CIO can create value for his or her organization as well as communicate that value to stakeholders and fellow leaders. Your weekly list of free webinars and events for the association community… For the first time in several years, I’m not attending ASAE Annual.

Building your Business Continuity Plan

Association Management

Here in the Northeast part of Massachusetts, it’s only a matter of time before that dreaded snow arrives! Marketing and Communications. Marketing and Communications will be in charge of notifying the public and any media about operations while the organization is restructuring , as well as notifying members and partners about any alternative communication channel s once they are established.

3 Topics for Medical Society Execs to Watch

Web Courseworks Associations

Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Shannon Goecke , Director, Membership, and Marketing, California Academy of Family Physicians and Elizabeth Lukrich , Manager, Communications and Social Media, California Academy of Family Physicians. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators.

Association Brain Food Weekly: 3.15.19

Reid All About it

Being from Massachusetts, we scoffed at such a ridiculous statement. Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Presenters: Sue Greco Marchese, Managing Director, Marketing & Communications, American Industrial Hygiene Association. Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training.

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Less Tweeting, More Talking Will Bring Back Empathy, Says ASAE Keynoter

Associations Now

Too much tweeting, texting, and posting is creating distance between people and making communication more superficial, according to MIT professor and author Sherry Turkle, speaking to #ASAE15 attendees. Given that the mere presence of a device can change the communication dynamic, people need to “respect its power,” Turkle said. Digital communication has gotten us accustomed to the edited life.

Volunteers: How Much Is Your Time Worth?

Associations Now

Washington, DC, ranked highest at $34.04, followed by New York ($28.73), Connecticut ($28.26), and Massachusetts ($27.43). The number-one reason people gave for not volunteering was a lack of information about possible volunteer options, so communication about opportunities is critical. According to Independent Sector, an hour of volunteer time was worth $22.14 in 2012. Harder to quantify is the reason people decide to volunteer.

Despite Winter Wallop, Shows Must Go On

Associations Now

Even with record-breaking snowfall that shut down Boston-area schools and public transportation, Katie Hauser, director of communications for the Massachusetts Convention Center Authority, told that the facility has weathered the storms and that no conferences have been cancelled this winter. “We’re Record-breaking snow and subzero temperatures make things tricky for attendees. Yet it’s not keeping associations or venues from delivering great events.

International Bottled Water Association Backs Curbside Recycling Partnership

Associations Now

Areas of Growth This year the Recycling Partnership plans to develop recycling programs with the Massachusetts Department of Environmental Protection as well as with the city of Santa Fe, New Mexico. The bottled water industry is actively working to build partnerships that will help increase recycling efforts, and the reliable, scalable results that the Recycling Partnership delivers are hitting the mark for us,” Chris Hogan, vice president of communications at IBWA, said in a statement.

ACLU: FBI’s Smartphone Push Goes Far Beyond San Bernardino

Associations Now

Apple says it’s currently facing 12 additional cases, the ACLU reports , and the organization’s Massachusetts chapter has taken legal action to uncover details about an additional case in that state. Some of those groups, including the Computer and Communications Industry Association, don’t believe the resolution of that case will end the pressure on tech companies to assist law enforcement with device decryption in criminal cases.

The Happy Healthy Nonprofit Book Tour: You Are Invited To Join Us

Beth Kanter

Georgetown University, Center for Social Impact Communication, 640 Massachusetts Ave NW Washington, DC 20001. Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year.

Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

I’m on the call list because of my job at the Massachusetts Medical Society.) We activated our crisis communications plan. Today, my community is trying to regain some sense of normalcy. On this sunny, mild Sunday, I did some yard work, watched a little bit of baseball, and bought groceries. Much has been made of “Boston Strong,” and I do believe in it. We do not, as a whole, wallow in self pity. We are scrappy, and yes, sometimes we are arrogant and self-important.

The ALS Ice Bucket Donor Retention Challenge

Beth Kanter

” It has now become more central to their communications and fundraising strategy, especially for retention of these new donors who Newhouse says want a lot more accountability. They are redesigning the web site and other communications to keep donors informed about how the money is being spent and their continuing efforts to support research, patients, and the ALS ecosystem.

Leading a Staff That Works Everywhere

Associations Now

Others are located at other remote points elsewhere in Alaska, as well as in California, Massachusetts, and New Hampshire. So much communication is through facial expression and tone of voice,” he says. An office with plenty of remote workers can work together well thanks to technology. But leading the team, as one association executive has learned, demands plenty of emotional intelligence as well. Where is the Arctic Research Consortium of the United States located?

Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Katarina Hamelin , Account Manager , joins us from SmithBucklin, where she served as a communications representative for nine non-profit organizations. Leslie Carlson , Account Manager , previously worked as the Communications Manager of Sister to Sister: The Women’s Heart Health Foundation, she managed social media pages, created content for the website, drafted fact sheets and newsletter items, and helping develop sponsorship proposals.

Compounding Pharmacies Group Speaks Up on Efforts at New Regulation

Associations Now

More details below: An industry in crisis: In the wake of an outbreak of fungal meningitis tied to Massachusetts-based NECC that killed has at least 63 people since last year, the industry has struggled to move past the crisis. In December, IACP found its member communication scrutinized by Congress due to its ties to the situation. A year after meningitis deaths linked to a compounding pharmacy rocked the industry, both the House and Senate are considering stricter regulation.

Association Brain Food Weekly: 6.29.18

Reid All About it

I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. Since people already have an email habit, the best way to communicate directly with prospects, members and customers is email. The weekly list of free educational events and resources for the association community… Langwater Pond, North Easton MA.

63 people on GovLoop you should know


Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Kathryn Hambleton - Web Communication Analyst, U.S. Peg Hosky - President, Hosky Communications Inc. Jeffrey Levy - Director of Web Communications, U.S. Steve Lunceford - Director of Public Sector Communications, Deloitte Consulting. Daughtry - Social Media and Communications Consultant, ChatterBachs.

Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth Kanter

It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. The data from Facebook illustrates how the campaign started in Massachusetts (where Frates is from) and spread across the country.

Listen Up: A New, National RFP Offers Nonprofits and Funders Tools to Survey Clients

Beth Kanter

In 2016, 46 organizations across the 50 United States, from Hawaii to Massachusetts, received L4G grants to use that survey instrument to collect feedback from the people they serve. While it may seem that communicating about feedback – what we call closing the loop – is an obvious and intuitive practice, it turns out many people who benefit from the work of nonprofits are not used to having their opinions solicited, let alone getting confirmation they are being heard.

I’m Coming Up For Air

Guilt by Association

And all this, while we tend to the other things that the Massachusetts Medical Society pays us for. This project pushed a lot of other things to my back burner: My RFP for a communications consultant (sorry, guys). This coming week, we will launch the newest (the fifth) version our website, It’s consumed 18 months of planning, research, coding, and everything else that goes into a big site re-launch We started with a blank sheet of paper and no assumptions.

Commenting Reveals All

Guilt by Association

You are deciding that you want the communication to be a conversation. Our Massachusetts Medical Society blog started with “open and easy” approach, and we became an easy mark. Whenever you set up a blog, a wiki, or any other social media tool that invites user comments, you’re making a choice. You want to talk with your readers, not just talk at them. How you do that says a lot about your own readiness for social media. There is a spectrum of approaches.

You Are Not Your Member

Guilt by Association

As we sometimes say in Massachusetts, light dawns on Marblehead. The art of communications and marketing is knowing when to trust your brain, and when to trust your gut. Seth Godin had a great post a few months ago about a toaster maker who lost sight of its customers. He described a toaster that requires 10 steps just to make toast. He said, “The opportunity online is to fix your toaster. When you want to make toast, the site should get out of the way and let you make toast.”.

Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter

Berkshire Humane Society is a community-supported, open-admissions shelter that serves Berkshire County, Massachusetts. Rebecca Brooks is the Director, Communications at Animoto. Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? It should be. Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling.

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What Can Associations Learn From Corporate Content Marketers?

Associations Now

This was the crux of a session at this week’s ASAE Great Ideas Conference led by Jay Daughtry, relationship development manager at Personify; Ray van Hilst, director of client strategy and marketing at Vanguard Technology; Kim Howard, CAE, publisher and director of surveys at the Association of Corporate Counsel; and Frank Fortin, chief digital strategist and communications director at the Massachusetts Medical Society.

SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

FRAN -3.37% The Houston-based company fired him because he "improperly communicated company information through social media," the company said. This month, Harvard became the next college to jump on the online education bandwagon, announcing it would be teaming up with the Massachusetts Institute of Technology to launch a new program of online classes — edX. Pages. About. Contact. Causeaholic. AMR Management Services. Stronger by Association. Sunday, May 20, 2012.

Perfect Your Authentic Online Leadership Profile on Social

Beth Kanter

Tim Garvin is the CEO of the United Way of Central Massachusetts. Is your CEO on social and using it as part of your communications strategy? Socrates once said, “To find yourself, think for yourself.” ” That quote embraces a basic principle for leading on social platforms: a true, genuine, and authentic personal brand.

111 Intriguing Chats for 2011


It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. dslunceford - Steve Lunceford; DC; Communications strategist working for @DeloitteGov. ericschwartzman - Eric Schwartzman; Los Angeles; Strategic Corporate Communications, Public Affairs, Public Relations, Social Media Communications and Reputation Management Pro.