Higher Logic
SEPTEMBER 25, 2018
A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.
Associations Now
MARCH 10, 2020
During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. We offer the challenge as a fun member benefit to keep [members] entertained and active during this busy time,” says Hannah Naranjo, MSCPA communications and membership specialist. “We
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Higher Logic
APRIL 25, 2019
Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Need examples?
Beekeeper Group
SEPTEMBER 3, 2014
Katarina Hamelin , Account Manager , joins us from SmithBucklin, where she served as a communications representative for nine non-profit organizations. Leslie has her Master of Professional Studies in Public Relations from Georgetown University and her Bachelor’s Degree in Corporate Communications from James Madison University.
Guilt by Association
APRIL 21, 2013
I’m on the call list because of my job at the Massachusetts Medical Society.) Thursday night, I wrote a draft of our Friday e-newsletter, focusing on the heroism of medical and emergency personnel, and the availability of mental health services going forward. We activated our crisis communications plan. But technology helped.
Reid All About it
MAY 6, 2022
Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. Learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform.
Reid All About it
FEBRUARY 3, 2023
Newsletter Best Practices Learn the dos and don’ts when it comes to your email communication pieces, how to determine if your data needs to be cleaned and what to look out for in your bounce report, and how to use your email communications to your advantage with personalization, surveys and more. 1 CAE credit. 1 CAE credit.
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