2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

Using Micro-Moments for Member Engagement 

YourMembership Blog

Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New Technology

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Targeted Communication. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

Member Engagement Starts at Home

Eric Lanke

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Making Member Engagement Easy: A Monthly Checklist

MembersClicks

Which got me thinking, could checklists be beneficial to your members as well? But when your members receive those emails, they may be at work (busy!) What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? member engagement Association ViewsWhen it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

Member Engagement - Sharing Stories

Wild Apricot

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. Are you keeping your members, volunteers or supporters informed? association fundraising association marketing member communication nonprofit non-profit Non-profit Communications nptech

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. Today’s communicators just craft a hashtag, sit back, and let people tell their own stories!

Engage an Convert: Association Website Graphics & Photos Create Member Engagement

Vanguard Tech

This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

Webinar: A Balanced Approach to Member Engagement

Association Adviser

How to Keep Members’ Attention through Your Association Communications. Learn about the state of association communications from the 2018 Association Communications Benchmarking study as well as important recommendations to help you improve your communications program. Backed by data from the annual study, this webinar includes: The state of the association communications marketplace including challenges, new trends and areas of progress.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Best practices would be to ask members in a survey if they’d like an online community.

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach.

7 Ways to Improve Communication with Your Members

YourMembership Blog

Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information.

New-Member Communications for Associations

GrowthZone

Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication.

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t?

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Can Online Functionality Increase Member Engagement?

Wild Apricot

But remember that your members are time-strapped too. As you review your existing or new online applications, be sure that one of the key benefits of any solution is ease-of-use for members and prospects. Online functionality can increase participation and member numbers too! As the calendar year winds down many organizations are looking for time-saving online applications to help juggle the busy event, holiday and renewal period.

7 Email Marketing Trends to Try for Increasing Member Engagement

MembersClicks

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. So exciting, in fact, that you may not know where to begin. Pick two or three (or more!) and give them a try: Small Staff Chatter marketing

Improving Your Member Communications, Part 1

Association Adviser

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn.

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement

Taking the Time to Communicate Right

Association Adviser

You have helpful programs designed for your members. None of those lofty accomplishments mean a thing if you’re not telling your members—and potential members—why it should matter to them. ” Make the time to speak directly to your members.

Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. Are members drawn in so much that they want to remain and participate?

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4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.