Using Micro-Moments for Member Engagement 

YourMembership Blog

Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New Technology

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

11 Proven Communication Tactics to Increase Member Engagement

GrowthZone

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Focused correspondence to members.

10 Proven Member Engagement Strategies for Associations

GrowthZone

According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Survey members to determine how to better-engage them. Staff focus on engaging specific groups.

4 communication tips for small-staff associations during a health crisis 

YourMembership Blog

Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication. Here are four communication tips to assist small-staff associations in displaying responsiveness, partnership and kindness. Keep members.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Targeted Communication. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.

7 Association Programming Strategies Proven to Drive Member Engagement

GrowthZone

Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Associations Member Engagement

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Member Engagement - Sharing Stories

Wild Apricot

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. Are you keeping your members, volunteers or supporters informed? association fundraising association marketing member communication nonprofit non-profit Non-profit Communications nptech

Making Member Engagement Easy: A Monthly Checklist

MembersClicks

Which got me thinking, could checklists be beneficial to your members as well? But when your members receive those emails, they may be at work (busy!) What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? member engagement Association ViewsWhen it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

Member Engagement Starts at Home

Eric Lanke

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

5 Questions to Ask Yourself Before Writing Member Communications

GrowthZone

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” The free, on-demand webinar is ideal for anyone interacting with members using the written word. Using a Communications Matrix.

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Webinar: A Balanced Approach to Member Engagement

Association Adviser

How to Keep Members’ Attention through Your Association Communications. Learn about the state of association communications from the 2018 Association Communications Benchmarking study as well as important recommendations to help you improve your communications program. Backed by data from the annual study, this webinar includes: The state of the association communications marketplace including challenges, new trends and areas of progress.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

How to 10x Member Engagement

AssociationTrends

Discover the cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x. Chapter 1: Enlightenment is a journey: It’s time to rethink the entire member journey. The fact is, members and their needs have changed.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Best practices would be to ask members in a survey if they’d like an online community.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. The next best thing is to quickly craft a crisis resources web page for your members. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

7 Ways to Improve Communication with Your Members

YourMembership Blog

Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information.

New-Member Communications for Associations

GrowthZone

Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. Today’s communicators just craft a hashtag, sit back, and let people tell their own stories!

Can Online Functionality Increase Member Engagement?

Wild Apricot

But remember that your members are time-strapped too. As you review your existing or new online applications, be sure that one of the key benefits of any solution is ease-of-use for members and prospects. Online functionality can increase participation and member numbers too! As the calendar year winds down many organizations are looking for time-saving online applications to help juggle the busy event, holiday and renewal period.

7 Email Marketing Trends to Try for Increasing Member Engagement

MembersClicks

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. So exciting, in fact, that you may not know where to begin. Pick two or three (or more!) and give them a try: Small Staff Chatter marketing

Improving Your Member Communications, Part 1

Association Adviser

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn.

4 helpful tips for communication during a health crisis

Nimble AMS

What to do in uncertain times when communication is key. Every day brings more uncertainty with the spread of Coronavirus, and your association has a need to expand your communication. Keep members up to date with valuable information.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach.

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”