Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

Communications 91

Communications Video Survey millennials 91

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Associations have members. 5 Tips to Engage Young Professionals.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Hear why mobile trends are influencing member engagement with your organization. 1 CAE credit. Host: 4Good.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 21, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond.

millennials 307

millennials Montana Class Education 307

GrowthZone

MAY 21, 2019

This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully. But more importantly, communicating these benefits is key. Increase member participation when conducting member surveys.

Minnesota 122

Minnesota millennials Committee Recruiting 122

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. . Recruit and Retain Millennial Members. Conferences, Fundraising, and Member Records: How Data Is Making a Difference. Tue 10/31 at 2:30 p.m.

LMS 150

LMS millennials Blended Learning System 150

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Improved accessibility. Increased transparency.

Cost 52

Cost Review Software Member Experience 52

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. More info/register. Host: Matchbox Virtual Media.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Craft the Perfect Member Journey to Keep Your Members Engaged. ASAE Annual 2021: Making Member Engagement Memorable. A dominant theme throughout the 2021 ASAE Annual Meeting, engagement has been a hot topic since the world went virtual.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 9, 2018

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Pew Research ). . 1 CAE credit. More info/register.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Tactics for engaging millennials. And guess what?

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

JUNE 28, 2017

Generation X members made up 29 percent, millennials were 17 percent, and Generation Z—the young people just beginning to enter the workforce and discover their professional associations —made up 4 percent of individual membership. That’s not to say that members want an online-only experience.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 68

Team Recruiting Recruitment America 68

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Leveraging Data for Engagement, Value and Growth.

DC 150

DC Washington Tools Education 150

YourMembership

FEBRUARY 27, 2014

Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. The next step after segmentation is personalization. . 1 CMP credit. Host: PCMA.

Columbus 39

Columbus North Carolina LMS millennials 39

Eric Lanke

APRIL 23, 2012

Member Engagement. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. I am a member of several associations. The fundamental value proposition between an association and its members is changing. The Mind of the Community.

Innovation 100

Innovation Member Engagement Leadership millennials 100

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Hear how to establish a game plan and timeline, define the role and skills needed, and engage consistently to avoid “ghosting.” 1 CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Fri 10/7 at 4 p.m. –

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

We need a new roadmap to engage members now and in the future. Amanda Lea Kaiser’s book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” reveals hundreds of ways to help members engage with others in their community and with your association at each stage of their member journey.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. More info/register.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. CAE credit. 1 CAE credit. 1 CAE credit.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

FEBRUARY 24, 2023

Member Engagement: Strategies for Associations Associations with engaged members enjoy the benefit of continued relevance in the community, better member retention, and an increased likelihood of attracting new members organically. No plan, no progress. More info/register. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Aaron Wolowiec

SEPTEMBER 10, 2013

And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program.

Handbook 237

Handbook Washington eBook DC 237

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

Technology 60

Technology How To Video Social Media 60