Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

No one ever wants to participate; online is the place for one-way communication, and you can just forget about networking. This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? New platforms and early movers began to experiment with trying to make online meetings truly interactive, participatory, and engaging.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?

They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. . Even (and especially) when times are tough , it’s important keep new members coming in. Can they quickly see the value you provide to members? . Break down the price barrier.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Membership Must Have Its Privileges

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member-based organizations are fighting similar battles. Many potential members are wondering “why join if we can network on LinkedIn?” Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations.

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge. of community members.

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. But calendar cycles can be hard for members to understand – and hard for you to explain. Why are you sending me renewal notices right away – I haven’t even gotten all your welcome cycle communications yet?

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Playing to Your Strengths: Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Make sure your members know what’s different about you and you’ll stand out from all the noise. Member Engagement + Retention.

How Association Leaders Are Pivoting Their Organizations – Notes From Our Covid19 Executive Leader Round Table

Moery Company

Reach out to members and non-members with compassionate messaging. Membership fees are a key driver that enables associations to go to do work for their members. Some are sending out their renewal notices earlier than usual because of increased communication and delivery of value to their members. Some are offering deferred payments, partial payments, lowering of dues for certain levels, and temporary complimentary access so long as the member stays engaged.

Stop Wasting Time with Social Media

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. So… today stop: Listening to member suggestions. Conversing with members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software

Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Turning a Good-bye into a Good Buy: Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. February 10th, 2012 | Posted in Member Engagement + Retention. When someone wants to unsubscribe from your mailing list (or for member-based organizations - doesn’t renew their membership), do not allow them to say good-bye without offering a different way to stay connected. Don’t make communicating with them an all or nothing. Member Engagement + Retention.

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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Be Quick About it ? Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. March 30th, 2012 | Posted in Member Engagement + Retention. set call back expectations and communicate them in an outgoing message. ” Respond in as timely a manner as possible and always exceed the expectations you have established and communicated. Member Engagement + Retention. Pricing. Tags: Friday Fix , member retention.

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic.

Association Brain Food Weekly: 8.22.16

Reid All About it

Topics include: trends in nonprofit website design such as layout and strategic use of call-to-action buttons; how to format articles and blog posts to increase your click-through rate; how to ensure your website and email communications are mobile compatible; how to integrate social media into your website and email communications; and tips for building your email list. – Social Media 201: Content Curation, Time Management and Audience Engagement.

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Coming Soon from Spark

Spark Consulting

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Anna and I aim to turn the concept of member engagement as we in the association community have been viewing it on its head, encouraging associations to take an outside-in perspective on their relationships with their members and other audiences to promote vital community, sustainable growth, and authentic value.

How Employees' Secret Skills Can Help You Uncover Success

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 1st, 2012 | Posted in Member Engagement + Retention. Explore these possibilities with a little creative thinking and a lot of communication. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions.

The Art of the Volley

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Your member organization used to only be able to reach a select few over a couple of zip codes without investing a huge amount of money. Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations.

The Number One Thing Successful Networkers Do

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 25th, 2012 | Posted in Member Engagement + Retention. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Tags: business social networking , communication , engaging members. Membership Software Association Management Software. Solutions.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. 2020 Engagement Trends Report.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Every staff member uses it regularly and can provide valuable insight about how end users should use your tech tools. Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Need for better measurement and engagement.

Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. More info/register (fee for non-MPI members). High Engagement Networking.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Follow up on your new members, six months from now. Pricing.

Is Your Member Organization Evolving? Don't Do It Alone.

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Co-Evolution and the Member-based Organization. I can’t begin to break down everything he talks about in the half hour video (nor do I want to, he does a far better job explaining the concept than my cliff notes-style synopsis could give you) but one point struck me as important to member-based organizations – the concept of co-evolution. The same is true of the member-based organization.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. Reason #1: Lack of Engagement with Organization.

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The Ultimate Risk Member-based Organizations Face with SOPA

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. The Ultimate Risk Member-based Organizations Face with SOPA. My biggest concern for the operation of member-based organizations, businesses and nonprofits is the risk and responsibility (not to mention costs) they would now assume. Under SOPA the member organization assumes responsibility for all content on their site. Member Engagement + Retention. Pricing.

Don't Fear Your Employees Becoming Bigger Than You

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. If you have made well-informed hiring decisions and brought in people who represent you in the fashion and tone in which you want to be represented (which you undoubtedly communicated to them) and you’ve empowered them to speak and act on your behalf, you’re on your way to becoming the “wind beneath their wings.” Member Engagement + Retention. Pricing.

Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. There was no welcome message, no suggestions on how I could get the most out of this meeting, no expectations communicated. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Member Engagement and Loyalty Study Reveal.

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