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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

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Association Brain Food: 2.2.24

Reid All About it

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Microaggression at Work Microaggressions can be directed at members of any marginalized group and are broken down into three categories: microassaults, microinsults, and microinvalidations. 1 CAE credit.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: Member Engagement in the Post-COVID Age.

San Jose 369
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Association Brain Food: 1.26.24

Reid All About it

Elevating New Member Engagement How well are your new members joining and engaging in your community? Lead vs Member Scoring: How to Data Mine Effectively What data points should you use to measure member engagement? Practice implementing zero-based budgeting strategies in sample scenarios.

Survey 256
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Association Brain Food: 9.22.23

Reid All About it

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. However, people are also living longer today than they did in the past, so it remains crucial to continue engaging with older generations. Website RFPs. 1 CAE credit. More info/register. 1 CAE credit.

LMS 266
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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.